動森揪團工具,上線 40 天衝出 30萬團! - 動物森友會
By Sierra Rose
at 2020-05-18T22:31
at 2020-05-18T22:31
Table of Contents
以下為轉載文章
原網址為 https://www.inside.com.tw/article/19813-ac-room
----------------------------
「在線等! 動森揪團工具」平台,讓玩家間能更方便找到適合的團體交換物品、領取遊戲
內
評論 本文由作者 Ariel 投稿,IT 產業的迷途小書僮,因緣際會於 2013 年成為了通訊
軟?
隨著全球 COVID-19 疫情延燒,任天堂
Switch《集合啦!動物森友會》的銷售也水漲船高。遊戲內島嶼設計的功能,讓玩家能自
由
好想工作室創辦人 Howard 吳展瑋也察覺到此需求,於 2020 年 4 月 6 日 正式上線「
在?
本文專訪 Howard 吳展瑋,和我們聊聊平台內觀察到的動森趨勢與未來相關計畫。Howard
是好想工作室創辦人,在台南經營 co-working space,並且提供免費資訊培育,以 ment
or
上線 40 天,平台使用者從 2 萬人成長到 10 萬人
「防疫期間大家都乖乖在家,我也跟著流行玩動森,雖然遊戲有許多同樂的元素,但在於
分
project,看到有許多人有這樣的困擾,就著手做出一個容易管理的工具。」
Howard 吳展瑋分享他最初製作工具的起心動念,就是看到了問題,然後動手去解決。
「與口罩地圖一樣,起初也是做出來給自己的親朋好友使用的,不過工具著實非常方便,
也
截圖_2020-05-17_下午5_25_42
動森現象解密:每周三流量最高!
不只交易,玩家最想要的還是單純的互動
在平台上線後,從數據流量來看,通常周三的上線人數最高。意外的是,周六的上線人數
最
遊戲中,有類似買賣股票的機制,玩家可以於周日早上以遊戲內的貨幣「鈴錢」購買大頭
菜
由於各個玩家的狸貓商店報價不同,考量到最高賣點,許多玩家會於周一至周二觀察自己
島
另一個觀察到的現象是,「在線等! 動森揪團工具」 平台中,有分成「免費房」 與 「
收?
一般說來,預期收費房的開團數應該比較高。但從數據顯示,玩家開啟免費房的比例是收
費
在各房間內,也常可以看到揪團者熱心招呼每位進入房間的訪問者,常開團的島主也在平
台
97365302_2656317057934525_68349972624986
本圖由「在線等! 動森揪團工具」成員創作
服務成長的關鍵?
滿足玩家需求,硬體快速迭代,軟體新增平台規範
隨著玩家的增加,客製化需求的聲音也變多。為了讓玩家更方便使用揪團工具,重視使用
者
依照使用者回饋意願分為幾種,敘述如下:
即時真人客服:原本只有 Howard 一個人開發營運,但有許多線上玩家因為使用了揪團工
具
建立回報、檢舉表單:若使用者無法聯繫客服的時候,使用者也能夠填寫運營團隊提供的
表
共同發展工具功能方向:運營團隊也提供了許願表單,讓所有的使用者都能依照自己使用
的
透過上述方式,平台增加揪團者可於房間設置公告功能、按讚功能讓大家能給予揪團者鼓
勵
另外,隨著運營團隊成員增加,為了方便同仁溝通交流,除了內部工作手冊建立 SOP,也
方
整個營運的方向採用精實創業的方式,快速部署可行性方案,然後收集使用者建議,持續
完
「在線等! 動森揪團工具」的下一步?
Howard 表示,除了希望提供更好的動森揪團平台給玩家使用,也發現許多遊戲直播主會
使?
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