任天堂受衝擊，30年首次年度虧損 - 任天堂
By Blanche
at 2011-10-28T19:48
at 2011-10-28T19:48
Table of Contents
http://www.bnext.com.tw/focus/view/cid/103/id/20647
任天堂受蘋果衝擊，面臨30年來首次年度虧損
數位時代網站｜撰文者：許凱玲編譯
任天堂一直是全球遊戲產業的領先者，但是這兩年受到遊戲功能強大的蘋果iPhone和其它
行動裝置的衝擊，再加上原先被賦予高度重望的3DS機款也未達預期水準，根據日本《日
經週刊》報導，今年上半年任天堂淨虧損高達702億日圓（9.25億美元），營收也比去年
衰退41%，只有2,157億日圓，將面臨30年來首次年度虧損，其中部分虧損是來自北美和歐
洲營收的匯率變動損失，也是對海外市場過度依賴的任天堂必須面對的匯率變動風險，不
過最主要的虧損還是來自於整體銷售表現欠佳。
投資公司Arcadia Investment Corp.遊戲分析師John Taylor表示，Wii和DS都已進入產品
生命週期的末期，雖然還是可以透過接下來的假期促銷活動刺激銷售，不過長期來看，任
天堂想要翻身還是要靠下一代的新機款。儘管任天堂推出了Wii U稍稍扳回市場，還是得
面對其它遊戲裝置的多重娛樂功能，包括玩遊戲、看電影、聽音樂等。John Taylor進一
步表示，大多消費者現在更喜愛在智慧型手機上玩免費遊戲，更是任天堂必須面對的消費
者習慣改變。
任天堂目前採取自家遊戲（如馬利歐、口袋怪獸等）只能在自家裝置上運行的封閉策略，
雖說市場上一定會有任天堂的生存空間，不過就像是券商Wedbush Securities分析師
Michael Pachter說的，任天堂業務可能會萎縮30%～50%，原先藍色的海洋也會因激烈的
市場競爭而染紅。
--
任天堂受蘋果衝擊，面臨30年來首次年度虧損
數位時代網站｜撰文者：許凱玲編譯
任天堂一直是全球遊戲產業的領先者，但是這兩年受到遊戲功能強大的蘋果iPhone和其它
行動裝置的衝擊，再加上原先被賦予高度重望的3DS機款也未達預期水準，根據日本《日
經週刊》報導，今年上半年任天堂淨虧損高達702億日圓（9.25億美元），營收也比去年
衰退41%，只有2,157億日圓，將面臨30年來首次年度虧損，其中部分虧損是來自北美和歐
洲營收的匯率變動損失，也是對海外市場過度依賴的任天堂必須面對的匯率變動風險，不
過最主要的虧損還是來自於整體銷售表現欠佳。
投資公司Arcadia Investment Corp.遊戲分析師John Taylor表示，Wii和DS都已進入產品
生命週期的末期，雖然還是可以透過接下來的假期促銷活動刺激銷售，不過長期來看，任
天堂想要翻身還是要靠下一代的新機款。儘管任天堂推出了Wii U稍稍扳回市場，還是得
面對其它遊戲裝置的多重娛樂功能，包括玩遊戲、看電影、聽音樂等。John Taylor進一
步表示，大多消費者現在更喜愛在智慧型手機上玩免費遊戲，更是任天堂必須面對的消費
者習慣改變。
任天堂目前採取自家遊戲（如馬利歐、口袋怪獸等）只能在自家裝置上運行的封閉策略，
雖說市場上一定會有任天堂的生存空間，不過就像是券商Wedbush Securities分析師
Michael Pachter說的，任天堂業務可能會萎縮30%～50%，原先藍色的海洋也會因激烈的
市場競爭而染紅。
--
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