Valve員工解釋為何Steam沒有廣告 - Steam

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Valve Explains Why Steam Doesn't Have Ads

Valve解釋為何Steam上沒有廣告

While a lot of digital platforms will feed ads to users without a
second thought, and most digital distribution platforms are known
for ads, one service does not have them: Steam. One of Valve's
staff explains why Steam doesn't have ads.

很多遊戲平台都會不假思索的附上很多廣告，但Steam上卻沒有

In an interview with Gamespot, Valve's Erik Johnson explained why
the digital download service doesn't have ads like its console
counterparts, PlayStation Network and Xbox Live. The simple gist
of the matter is that Valve doesn't believe it adds anything of
value to consumers.

在Valve人員Johnson的訪談中，其解釋為何Valve並沒有像他在console的對手一樣
放上很多廣告，單純只是因為：

「Valve並不相信這些廣告對於顧客而言有任何價值」


When asked if something like a Doritos ad might appear on the
Steam store, Johnson replied...

當問及如多利多滋的廣告如果出現在Steam上時，Jonhson答道：


'' We don't see a case for that ever getting user value, [...] So we
wouldn't do it. I don't think that those ever work, either. To
take it a step further, I don't think anybody buys Doritos as a
result of that.''

我們並不覺得這樣做對使用者有任何利益...所以我們就不做。況且我也不覺得
這（廣告）將有任何效果，進步言之，我不覺得有人會因為這個廣告而去買多利多滋。


According to Johnson, he states that Valve wants to focus on
long-term relationships and he states that it would be “dumb” to
go the route of the other service providers who have gamers pay a
subscription fee and still have to suffer through seeing ads on
the service periodically.

Johnson說，Valve想要聚焦在跟顧客的長期關係，如果跟其他平台一樣要求
年費卻仍然需要不定時的被逼著看廣告，將會是非常愚蠢的。

Johnson isn't alone in thinking the way he does about ads. Valve's
Robin Walker concurred with the idea that ads don't help
customers and that they don't “serve any value to costumers”. It
is true that there's really no benefit on Steam seeing stuff you
don't care about. And plain and simple when I start up a service
to play games the last thing I want to do is sit through seeing
some pointless ad on the sidebar or in the update menu.

另一位員工Walker也贊同Johnson，其認為，在Steam看到你根本不在乎的東西是沒有
意義的，道理很簡單，當我想放鬆打個遊戲而開啟遊戲平台時，我最不想看
到的就是當我更新時出現毫無意義的廣告。


The only “ads” gamers will see on Steam is for other games. Now
those kind of promotional notifications are very welcomed because
it's always great finding out about new games or learning about
some new game that's either discounted or available for cheap.

唯一玩家會在Steam上看到的廣告就是更多遊戲，而這些折價廣告非常受
玩家歡迎，因為玩家們總會想知道有什麼新的遊戲或是有什麼遊戲現在可
以便宜買入。


In fact, Valve's whole goal is to help gamers better discover the
kind of games they want to play. With more than 1,500 games being
made available on the SteamOS and with more than 6,000 games in
the database, it's not a matter of adding more games to the
library so much as it is helping gamers find the sort of titles
that interest them.

事實上，Valve的目標是幫助玩家發掘他們會想玩的遊戲，1500個以上的遊戲
在Steam上可以運行，而有超過六千個遊戲在資料庫中，並不是只是一直叫玩
家買入遊戲並加入資料庫中，而是幫助玩家找到自己會感到興趣的遊戲。


Johnson explains to Gamespot that Valve's top priority at the
moment is improving the algorithms that power the Steam Discovery
tools. This means that gamers will be able to find the sort of
indie, AAA, RPG, sports and action games as they see fit.

Valve現在最優先進行改進的是在Steam搜尋工具中如何運算出如何使玩家找到
他們會想玩的各種類類型的遊戲像是AAA、RPG等


Right now the search tools are fairly decent but the discovery
toolset could still use some improvements. For now, Steam is
definitely leagues above the competition in terms of its
selection, variety and prices. Microsoft is slowly playing
catch-up by including more indie titles after a bit of a debacle
with the release parity clause from back during the Mattrick era
of the system, and Sony has been selectively picking a lot of
high-profile indies to help fill out the ranks on the PlayStation
store.

雖然說現在的搜尋工具已經算不錯了但是仍有值得改進的地方，就現況而言
Steam無疑的在這場平台戰爭中比起其他的對手高一個檔次，不論是在選擇、
多樣性與價格上都是，其他的平台只有Mircosoft在慢慢追趕而已，Sony則
對於引入的遊戲非常挑。


What's interesting is that Steam offers more games than both the
Xbox and PlayStation storefronts, but the other two have
third-party ads while Steam avoids it like the plague.

有趣的是Steam上的遊戲比上開兩平台都還要多，但是後者卻在Steam忙著閃
避第三方廣告時放上很多第三方廣告。




Steam讓消費者更想花錢

周中跟週末特賣已經撐不住了

感恩和聖誕節日還來該怎辦?


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