2023 動視爆雪第一季財報 - WOW

情報網址：
https://tinyurl.com/2p8hm37b

1.==先講結論: 整個集團靠手游撐住
Activision Blizzard has released first quarter financial results
for the year of 2023, announcing strong earnings, 62% increased
segment revenue for Blizzard Entertainment, and double-digit growth
in total mobile revenue - led by Candy Crush, Call of Duty: Mobile,
and Diablo Immortal.

==以下只看爆雪部分==

2.==暴雪活躍人數 接近腰斬 (因為陸服關係)
Blizzard Entertainment - 27 million monthly active users,
down from 45 million in Q4 2022.
The loss of the Chinese playerbase hurt Blizzard's user count
compared to last quarter.

3.==同期相比 暴雪增加62%收入 #暗黑四的預購預計在第二季賺飽飽
Blizzard segment revenue increased 62% year-over-year in the first quarter,
with each of Warcraft, Overwatch and Diablo contributing to growth.
Segment operating income was broadly stable year-over-year,
reflecting higher development and marketing costs,
including launch investment ahead of the second quarter release
of Diablo IV.

3.==暴雪的鬥陣特攻2和魔獸世界10版表現不錯
(魔獸世界這一版比之前幾個版本好了很多)
The Overwatch and World of Warcraft teams delivered substantial in-game
content and live operations to excite and sustain their communities
following major product launches in the fourth quarter.
Following the November release of the Dragonflight expansion for
the Modern game, our World of Warcraft team
is delivering more content faster than ever before, and subscriber
retention in the West is higher than at the equivalent stage of
recent Modern expansions.
While Overwatch engagement moderated versus the Overwatch 2
launch quarter, hours played were approximately twice the levels seen
prior to the release of the free-to-play experience. Season 3,
which launched in February, drove strong retention and consistent
player investment versus the prior season.

4.==暗黑不朽還是很香
Diablo Immortal on mobile and PC also contributed to Blizzard’s first
quarter net bookings growth, with the game experiencing stable trends across
engagement, retention and player investment. Elsewhere on mobile, Warcraft:
Arclight Rumble, an action strategy game internally-developed at Blizzard,
continues to progress well through regional testing.

5.==暗黑4測試反饋不錯 預計在未來就靠它了
Diablo IV, the next major installment in the genre-defining series, will
launch on PC and console on June 6. Public testing of the game in March
saw very high engagement and positive feedback, and pre-sales are strong.
This ambitious title will serve as the launch for a compelling live
service, with regular seasons and story-driven expansions planned
to drive engagement for many years to come.

附註/備註
無

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當好賽評的三要素
1.會吹牛:吹死人不償命
2.不要臉:臉皮要厚說的天花亂墜誰也管不著
3.牆頭草:高手輸了叫失誤 其他人輸了就是菜!

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