XBOX - XBOX

E3結束大概這邊沒人注意. 這兩天Reddit上微軟被爆料
找寫手在reddit上做傷害管控. 有關XB1不好的討論就噓爆或
試著淡化. 然後替XB1與政策抬轎.

http://tinyurl.com/l58cs8e

Microsoft Contractors Are Manipulating Comments About Xbox One
On Reddit, Says Redditor
--------------------------------------------------------------

Microsoft is doing something on Reddit that is a big no-no, according
to an anonymous Redditor that goes by the name "mistysilver."

一位匿名Reddit用家 "mistysilver"爆料說, MS在Reddit上做了一件很糟糕的事情

Representatives of Microsoft may be hanging out on the social news site
voting up positive comments about the Xbox One, voting down negative c
omments and adding pro-Xbox comments of their own, Misty Silver says.

MS的寫手試圖對稱讚XB1的討論提高人氣, 但給予批評XB1的討論噓文

Misty Silver didn't reveal his/her real identity, except to say. "I work
for a marketing firm in Redmond that has a contract with Microsoft. I can't
say specifically which division, but suffice to say we are not involved
with the Xbox."

Mistysilver沒有透露他的身分, 但他說 "我替 Redmond(MS的城市)的一間公關公司工作.
我公司與MS有合作, 但不是與XBOX有關

Microsoft, meanwhile, vehemently denies that it is doing anything like
this. It's possible that it's happening without Microsoft's knowledge
or that "MistySilver's" story is wrong.

微軟否認指控, 認為mistysilver的故事不正確

The story goes: While at Microsoft for a meeting, Misty Silver saw and
overheard some employees on Reddit. She looked at one of the employee's screens:

故事是說當Mistysilver在MS開會時, 看到MS員工在上Reddit, 瞄了一下其中一位畫面

"I noticed he was mass-downvoting a ton of posts and comments, and he kept
switching to other tabs to make posts and comments of his own. I couldn't
make out exactly what he was posting, but I presumed he was doing RM
(reputation management) and asked my boss about it later. According to
my boss, MS have[sic] just brought in a huge sweep of SMM managers to
handle reputation management for the Xbox One," Silver reported.

我注意到他正在大量給予噓文, 然後不斷切換瀏覽器分頁貼文與回文. 我看不清楚他
的內容, 但我猜他在做RM(名譽管控), 我之後問了我老闆, 我老闆說MS找了許多
社群管理的人對XB1做RM.

"Reputation management" is the term social media marketers use to "pose as
happy customers" on social media sites. They upvote/downvote and make comments.

RM是社群上的術語, 讚噓文的操控.

In the last year or so, Reddit has become a prime target for reputation
management, Misty Silver says.

過去幾年來, Reddit已經是RM最重要的戰場

Reddit says its ok for people to submit their own info to Reddit within
reason. But it's strictly against the rules to either "pretend to be someone
else" or to "create mass downvote or upvote campaigns."

Reddit說一般用家可以發表任何心得, 但禁止分身或假的言論或操縱讚噓文

In extreme cases it can get an entire company completely banned from Reddit.

嚴重且屬實的話, 有可以整間公司都會被reddit 禁止

That's probably impossible with Microsoft. Legit Redditors are going to want
to discuss the company and its products. But this kind of stuff still really
irks Redditors. One of them even outed a Reddit account they thought belonged
to a Microsoft marketer.

MS應該沒這麼笨, 一般reddit用家對這種事是非常反感, 但這次事件中有MS員工的
reddit帳號被抓出來

Obviously, we can't confirm this story. We asked Microsoft for comment on if
they have people on their payroll using Reddit.
This is what Microsoft told us: "There is no coordinated or sanctioned effort
by Microsoft employees, or anyone paid by Microsoft, to unduly influence Reddit
or other online forums."

當然此事真偽無法得知, 當詢問MS有無付錢找寫手, MS說 "我們沒有任何員工或付錢
給任何人去影響reddit


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