關於NSO+的一些想法 - Switch

By Jessica
at 2021-10-19T17:48
at 2021-10-19T17:48
Table of Contents
最近NSO+的價格大概是版上最熱門的話題之一
我在情報公布後也和「家人」以及其他有NS的朋友聊了不少
由於看到版上先前討論有一些版友找到「送遊戲」這件事
所以忍不住想把自己的想法整理一下發表出來
首先是我認為未來任天堂本家遊戲,特別是以連線為主打的作品
大概都會出一個與動森快樂住家設計師同等的資料片加入NSO+裡
這點其實不少版有都有提出類似的猜想
不過我猜測任天堂會這樣做,原因並不單純只是為了提高方案的商品價值
另外還有一點是這樣做可以製造出消費者購買個別遊戲的導線
當然會推出一個高價版加值服務,最主要的理由
一定是希望能獲得更多穩定持續性收入。
但是這樣就會面對,必須要提高服務內容價值,不然客戶不會買單的問題
「送遊戲」當然是其中一種最單純明白的方法
拿一些本家在NS早期推出,現在基本上已經沒有在銷售的遊戲
比如說ARMS、香菇隊長來送,其實在商業上也沒有什麼損失
不過任天堂至少在目前應該是不會選擇這種做法吧。
宮本茂曾經在2018年的CEDEC上擔任基調演講的主講人
他在裡面就提到自己對於訂閱制服務的看法
雖然講得有些含蓄,但實際上是表示他們重視的是
「讓客戶認同個別遊戲軟體的價值並為其付出代價」
而且講明就算未來他們會和其他企業合作
「也希望合作對象是有企圖心養成用戶對軟體付費的人」
這理念和目前的遊戲訂閱制服務,其實可說是背道而馳
就算是微軟的XGP好了,基本上也是靠服務的內容量
而不是以服務內個別遊戲的價值來說服消費者花錢。
任天堂的這個理念,在NS推出後的各種施策當中都可以窺見一些端倪
比如說會員套票,雖然說也是一種折價出售,但是折扣有其上限
而且兩張搭在一起,有機會讓促進用戶購買原本可能不會購買的遊戲
又或者是限時免費「試玩」,和其他平台的限時免費送相比之下
並不是讓用戶真正擁有這款遊戲,反而更接近促銷個別遊戲的手段。
在NSO+中加入遊戲資料片也有異曲同工之妙
因為你沒辦法單玩資料片嘛,一定還是得購買遊戲本體
假設今天你為了N64遊戲和動森包了一年份NSO+
然後在到期之前,他們就追加了比如說花枝3的資料片
那就算你原本不是花枝玩家,是不是也會促使你考慮看看要不要買一片試試
所以這是一種能夠兼顧訂閱制服務帶來的長期持續性收入
以及他們那個「讓用戶認同個別遊戲價值」理念的折衷性做法。
這樣講雖然有點難聽,不過任天堂在近二十年來
可以說是一個狗吠火車的專家。
過去在面對DLC和免費(手機)遊戲等大環境商業模式潮流時
他們也都是一直到最後一刻才做出有限度的改變
這些事版上應該不少版友都很清楚。
說真的其實是相當不識時務,但是作為一個在心理上還在舊時代的玩家
(意思就是身體很老實的白嫖了朋友的XGPU三年資格)
不免覺得這隻小狗看起來份外惹人愛憐。
--
我在情報公布後也和「家人」以及其他有NS的朋友聊了不少
由於看到版上先前討論有一些版友找到「送遊戲」這件事
所以忍不住想把自己的想法整理一下發表出來
首先是我認為未來任天堂本家遊戲,特別是以連線為主打的作品
大概都會出一個與動森快樂住家設計師同等的資料片加入NSO+裡
這點其實不少版有都有提出類似的猜想
不過我猜測任天堂會這樣做,原因並不單純只是為了提高方案的商品價值
另外還有一點是這樣做可以製造出消費者購買個別遊戲的導線
當然會推出一個高價版加值服務,最主要的理由
一定是希望能獲得更多穩定持續性收入。
但是這樣就會面對,必須要提高服務內容價值,不然客戶不會買單的問題
「送遊戲」當然是其中一種最單純明白的方法
拿一些本家在NS早期推出,現在基本上已經沒有在銷售的遊戲
比如說ARMS、香菇隊長來送,其實在商業上也沒有什麼損失
不過任天堂至少在目前應該是不會選擇這種做法吧。
宮本茂曾經在2018年的CEDEC上擔任基調演講的主講人
他在裡面就提到自己對於訂閱制服務的看法
雖然講得有些含蓄,但實際上是表示他們重視的是
「讓客戶認同個別遊戲軟體的價值並為其付出代價」
而且講明就算未來他們會和其他企業合作
「也希望合作對象是有企圖心養成用戶對軟體付費的人」
這理念和目前的遊戲訂閱制服務,其實可說是背道而馳
就算是微軟的XGP好了,基本上也是靠服務的內容量
而不是以服務內個別遊戲的價值來說服消費者花錢。
任天堂的這個理念,在NS推出後的各種施策當中都可以窺見一些端倪
比如說會員套票,雖然說也是一種折價出售,但是折扣有其上限
而且兩張搭在一起,有機會讓促進用戶購買原本可能不會購買的遊戲
又或者是限時免費「試玩」,和其他平台的限時免費送相比之下
並不是讓用戶真正擁有這款遊戲,反而更接近促銷個別遊戲的手段。
在NSO+中加入遊戲資料片也有異曲同工之妙
因為你沒辦法單玩資料片嘛,一定還是得購買遊戲本體
假設今天你為了N64遊戲和動森包了一年份NSO+
然後在到期之前,他們就追加了比如說花枝3的資料片
那就算你原本不是花枝玩家,是不是也會促使你考慮看看要不要買一片試試
所以這是一種能夠兼顧訂閱制服務帶來的長期持續性收入
以及他們那個「讓用戶認同個別遊戲價值」理念的折衷性做法。
這樣講雖然有點難聽,不過任天堂在近二十年來
可以說是一個狗吠火車的專家。
過去在面對DLC和免費(手機)遊戲等大環境商業模式潮流時
他們也都是一直到最後一刻才做出有限度的改變
這些事版上應該不少版友都很清楚。
說真的其實是相當不識時務,但是作為一個在心理上還在舊時代的玩家
(意思就是身體很老實的白嫖了朋友的XGPU三年資格)
不免覺得這隻小狗看起來份外惹人愛憐。
--
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