索尼預估PS5虧本出售,營收全靠遊戲養 - PS
By Carol
at 2020-10-29T23:39
at 2020-10-29T23:39
Table of Contents
※ [本文轉錄自 C_Chat 看板 #1Vck2ezC ]
作者: KotoriCute (Lovelive!) 看板: C_Chat
標題: [情報] 索尼預估PS5虧本出售,營收全靠遊戲養
時間: Thu Oct 29 23:32:54 2020
索尼預估PS5虧本出售,營收全靠遊戲養
https://www.4gamers.com.tw/news/detail/45367/
索尼日前放出最新一季度財報,11 月 12 日開賣的 PS5 佔了極大注目,包括預估 PS5
產品週期賣出超過 PS4 銷量(目前約 1.14 億台)等;但現在又有消息稱,PS5 很有可
能虧本出售。
消息來自索尼財報電話會議,索尼副社長暨財務長十時裕樹答覆媒體詢問時,提及 PS5
銷售將列為暫時性的負貢獻,也就是上市初期有可能虧本出售。
然而,十時裕樹強調此狀況會透過軟體銷售改善,也就是 PS5 在上市後提升市佔率,以
帶動軟體銷售動能;因此當 PS5 落實生態系統後,可望進一步帶動營收。
同時,索尼期盼 PS5 在上市後的第一個財年銷售量,可以超越 PS4 首年的 760 萬台。
本季收入中,PlayStation 所屬的索尼互動娛樂(SIE)整體收入計 75% 以上來自數位銷
售與網路服務。
附帶一提,2013 年 PS4 發售之際,市場研究機構 IHS Markit 估算 PS4 用料成本約
381 美元,也就是說上市售價 399 美元的 PS4,扣除成本淨利僅剩 18 美元,上市初期
同樣沒啥獲利可言。
--
--
作者: KotoriCute (Lovelive!) 看板: C_Chat
標題: [情報] 索尼預估PS5虧本出售,營收全靠遊戲養
時間: Thu Oct 29 23:32:54 2020
索尼預估PS5虧本出售,營收全靠遊戲養
https://www.4gamers.com.tw/news/detail/45367/
索尼日前放出最新一季度財報,11 月 12 日開賣的 PS5 佔了極大注目,包括預估 PS5
產品週期賣出超過 PS4 銷量(目前約 1.14 億台)等;但現在又有消息稱,PS5 很有可
能虧本出售。
消息來自索尼財報電話會議,索尼副社長暨財務長十時裕樹答覆媒體詢問時,提及 PS5
銷售將列為暫時性的負貢獻,也就是上市初期有可能虧本出售。
然而,十時裕樹強調此狀況會透過軟體銷售改善,也就是 PS5 在上市後提升市佔率,以
帶動軟體銷售動能;因此當 PS5 落實生態系統後,可望進一步帶動營收。
同時,索尼期盼 PS5 在上市後的第一個財年銷售量,可以超越 PS4 首年的 760 萬台。
本季收入中,PlayStation 所屬的索尼互動娛樂(SIE)整體收入計 75% 以上來自數位銷
售與網路服務。
附帶一提,2013 年 PS4 發售之際,市場研究機構 IHS Markit 估算 PS4 用料成本約
381 美元,也就是說上市售價 399 美元的 PS4,扣除成本淨利僅剩 18 美元,上市初期
同樣沒啥獲利可言。
--
--
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