索尼娛樂總裁表示對於PS5黃牛情況感到沮 - PS
By Rae
at 2021-06-16T21:13
at 2021-06-16T21:13
Table of Contents
哎呀~總裁
好巧阿 我也對你無能的能力感到很沮喪
這是今年2021年以來我們意見難得一至!
你一直有資源能解決這些事情
我們玩家很支持PS遊戲 這次PS5的供貨表現
"感覺就是不想生產出來賣?" 我講真的阿 你根本不想賣吧?
因為你是被微軟趕鴨子上架的關係嗎?
我心中有兩個疑問
1.SONY現有資源 PS store / PS PLUS :
兩大利器擺著當裝飾品
一個是商城 一個是會員資格
光是會員資格 你們公司就可以掌握到活耀玩家人數
以及可以從PS store了解該玩家過去的消費總額/習慣
何況你們都可以做到一台PS4一次只能登入一種帳號 帳號追蹤的能力也有
人數 消費模式都在公司手上了
現成的網站平台也有了
卻不去善加利用 制定出有效的販售方式
懶得去做客群區分就算了
搞一個限時搶購 機器人大戰 路過的阿貓阿狗都可以來搶
主機落到誰手裡根本不理會 反正錢進來就好
反而是其他網站 用貢獻度來做抽籤中籤率這個制度還比你官方還官方
你們可以會員資格時間長的
或是在PS stroe消費越多的
給這些客群優先的優勢
但是你選擇不做 你選了機器人大戰 你選了天女散花 撒出去誰接到都是命
你知道嗎 如果你選擇了貢獻度優先制
即便這樣子做 買不到的人也不會責備你
你看到有人責備巴哈嗎?
沒有! 沒有抽到主機的人會說他運氣不好 來當砲灰 甚至自嘲自己
因為自己明白 是自己對該平台的貢獻度不足
把資源先給貢獻度高的人 我不相信你們無法得知玩家的貢獻度這件事情
2.行銷與通路不同調
明知在供貨吃緊下還拼命打銷售廣告
你PS5已經在各方面都非常有名了
加上2020年世界陷入疫情狀態 家用娛樂已經比起過去 更受關注
但是在網站社群 平面通路上 還在推廣PS5主機 相關周邊 新手把
似乎在營造出 我貨都鋪下去了 店家都有庫存了 大家可以快來買了!
實際上呢?
你今天已經是賣方市場了 知名度也相當高了
不需要繼續在平面通路上"放嘲諷"給玩家 給對手
還不如安靜一點 你小編只要宣布下一批貨甚麼時候到就好
跟採購機會沒有關係的文章 真的可以省下來
整體感覺 就是這PS5好像很不想賣
因為這是被微軟逼出來的主機(前面提過)
真正公司心中100分的主機不是這一台 是下一台要發售的機種
可能叫做 PS5+ 然後某某零件改版之類
所以前面是為了應付對手跟市場的過度品
如果真的是這樣 那你們現在的行為還合理一些
如果不是 那我真的就不懂你這盤棋 就當我是酸民傻子就好
--
好巧阿 我也對你無能的能力感到很沮喪
這是今年2021年以來我們意見難得一至!
你一直有資源能解決這些事情
我們玩家很支持PS遊戲 這次PS5的供貨表現
"感覺就是不想生產出來賣?" 我講真的阿 你根本不想賣吧?
因為你是被微軟趕鴨子上架的關係嗎?
我心中有兩個疑問
1.SONY現有資源 PS store / PS PLUS :
兩大利器擺著當裝飾品
一個是商城 一個是會員資格
光是會員資格 你們公司就可以掌握到活耀玩家人數
以及可以從PS store了解該玩家過去的消費總額/習慣
何況你們都可以做到一台PS4一次只能登入一種帳號 帳號追蹤的能力也有
人數 消費模式都在公司手上了
現成的網站平台也有了
卻不去善加利用 制定出有效的販售方式
懶得去做客群區分就算了
搞一個限時搶購 機器人大戰 路過的阿貓阿狗都可以來搶
主機落到誰手裡根本不理會 反正錢進來就好
反而是其他網站 用貢獻度來做抽籤中籤率這個制度還比你官方還官方
你們可以會員資格時間長的
或是在PS stroe消費越多的
給這些客群優先的優勢
但是你選擇不做 你選了機器人大戰 你選了天女散花 撒出去誰接到都是命
你知道嗎 如果你選擇了貢獻度優先制
即便這樣子做 買不到的人也不會責備你
你看到有人責備巴哈嗎?
沒有! 沒有抽到主機的人會說他運氣不好 來當砲灰 甚至自嘲自己
因為自己明白 是自己對該平台的貢獻度不足
把資源先給貢獻度高的人 我不相信你們無法得知玩家的貢獻度這件事情
2.行銷與通路不同調
明知在供貨吃緊下還拼命打銷售廣告
你PS5已經在各方面都非常有名了
加上2020年世界陷入疫情狀態 家用娛樂已經比起過去 更受關注
但是在網站社群 平面通路上 還在推廣PS5主機 相關周邊 新手把
似乎在營造出 我貨都鋪下去了 店家都有庫存了 大家可以快來買了!
實際上呢?
你今天已經是賣方市場了 知名度也相當高了
不需要繼續在平面通路上"放嘲諷"給玩家 給對手
還不如安靜一點 你小編只要宣布下一批貨甚麼時候到就好
跟採購機會沒有關係的文章 真的可以省下來
整體感覺 就是這PS5好像很不想賣
因為這是被微軟逼出來的主機(前面提過)
真正公司心中100分的主機不是這一台 是下一台要發售的機種
可能叫做 PS5+ 然後某某零件改版之類
所以前面是為了應付對手跟市場的過度品
如果真的是這樣 那你們現在的行為還合理一些
如果不是 那我真的就不懂你這盤棋 就當我是酸民傻子就好
--
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