策劃真的會在常駐下毒嗎 - 手遊
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By Olive
at 2023-02-22T18:16
at 2023-02-22T18:16
Table of Contents
※ 引述《yahoo2720 (yahoo2720)》之銘言:
: 常駐的流水也是錢啊,誰會跟錢過不去
: 常駐5虎現在的確不行,但是這是版本通膨造成的,別忘記當年火大劍人上人
: 現在常駐池給人的看法是狗都不抽,除非送藍球
: 這對策劃來說其實很虧、如果是我一定會希望玩家平時除了限定也會主動下普池
: 如今策劃想要加角色進池,肯定是為了吸引人去抽,要知道一個角色從設計到出場都是要錢
: 的
: 所有迪貓的狀況就很微妙了,個人覺得有幾種可能性
: 1. mhy膨脹了,就要損人不利己
: 2. 菁英玩家懂個屁原神,迪貓超強你們都不懂
: 3. 之後有新機制,迪貓可以完美配合
: 4. mhy受夠內鬼了,測試服隱藏部分機制數據,等正式服用全新的迪貓打臉所有人
: 你們覺得勒?
5.為愛買單
https://read01.com/zh-tw/3Gjg0AG.html
米哈游總裁劉偉:主流玩家因仇恨付費,二次元用戶為愛買單
當我們真正開始創業做二次元遊戲的時候,我們還遇到了一個難題,商業模式探索的難題
。當時市面上的國產遊戲,尤其是賺錢的國產遊戲,都是大R付費模式遊戲,就是遊戲的
主要收入都是靠大R付費用戶貢獻的,一個伺服器排名前幾名的用戶可能能夠充值幾十萬
,甚至上百萬。這些主流遊戲的收入因PK仇恨而來,來源於玩家之間的競爭,我要比別人
更強大,我要排名伺服器第一;但是我們自己就不是這類用戶啊,我們幾個學生,玩遊戲
最多也就花幾百塊,哪裡能夠體會大R玩家充值幾十萬的心理啊,所以當時非常痛苦,真
的不能理解。我們自己不玩這樣的遊戲,自己也覺得自己做不了這樣的遊戲。但是創業要
賺錢啊,怎麼賺錢呢?我們又回到了探索我們自身的需求,我們自己為什麼喜歡二次元,
因為我們喜歡沉浸在二次元的虛擬世界;我們自己為什麼會付費呢?因為熱愛啊,我愛這
個角色,所以願意為她付費。而這種付費衝動,跟當時主流的遊戲正好相反,主流遊戲都
是強PK,因仇恨付費;而我們自己做的二次元遊戲,就是要做為愛買單。
那麼怎麼才能做到讓用戶「為愛買單」呢?
我們需要非常鮮明的角色設計,所以我們遊戲裡面考慮推出一個新角色是非常考究的;其
次,當時主流的遊戲,基本沒有人重視劇情。但是我們自己作為二次元用戶是非常重視劇
情的,要想為用戶創造一個美好的能讓他們沉浸的虛擬世界,沒有足夠豐富和完整的世界
觀是不夠的,所以我們崩壞系列從一開始就有輕小說、漫畫、音樂,這不是作為遊戲的一
部分,而是共同組成崩壞IP這個整體。
--------------------------------------------------------------
當初原神確實有為數值妥協(鍾離太弱衝塔事件)
接下來的甘雨和胡桃也很明顯在數值上遠強過常駐一個馬身
這遺毒一路到了稻妻中期才開始緩解
現在的角色數值才是米一直想做的吧?不是一個角色比一個強
而是另闢賽道
像須彌這樣把強度控制得這麼好的情況我是非常開心的
代表玩家可以真正的只去抽自己喜歡的角色就好
--
: 常駐的流水也是錢啊,誰會跟錢過不去
: 常駐5虎現在的確不行,但是這是版本通膨造成的,別忘記當年火大劍人上人
: 現在常駐池給人的看法是狗都不抽,除非送藍球
: 這對策劃來說其實很虧、如果是我一定會希望玩家平時除了限定也會主動下普池
: 如今策劃想要加角色進池,肯定是為了吸引人去抽,要知道一個角色從設計到出場都是要錢
: 的
: 所有迪貓的狀況就很微妙了,個人覺得有幾種可能性
: 1. mhy膨脹了,就要損人不利己
: 2. 菁英玩家懂個屁原神,迪貓超強你們都不懂
: 3. 之後有新機制,迪貓可以完美配合
: 4. mhy受夠內鬼了,測試服隱藏部分機制數據,等正式服用全新的迪貓打臉所有人
: 你們覺得勒?
5.為愛買單
https://read01.com/zh-tw/3Gjg0AG.html
米哈游總裁劉偉:主流玩家因仇恨付費,二次元用戶為愛買單
當我們真正開始創業做二次元遊戲的時候,我們還遇到了一個難題,商業模式探索的難題
。當時市面上的國產遊戲,尤其是賺錢的國產遊戲,都是大R付費模式遊戲,就是遊戲的
主要收入都是靠大R付費用戶貢獻的,一個伺服器排名前幾名的用戶可能能夠充值幾十萬
,甚至上百萬。這些主流遊戲的收入因PK仇恨而來,來源於玩家之間的競爭,我要比別人
更強大,我要排名伺服器第一;但是我們自己就不是這類用戶啊,我們幾個學生,玩遊戲
最多也就花幾百塊,哪裡能夠體會大R玩家充值幾十萬的心理啊,所以當時非常痛苦,真
的不能理解。我們自己不玩這樣的遊戲,自己也覺得自己做不了這樣的遊戲。但是創業要
賺錢啊,怎麼賺錢呢?我們又回到了探索我們自身的需求,我們自己為什麼喜歡二次元,
因為我們喜歡沉浸在二次元的虛擬世界;我們自己為什麼會付費呢?因為熱愛啊,我愛這
個角色,所以願意為她付費。而這種付費衝動,跟當時主流的遊戲正好相反,主流遊戲都
是強PK,因仇恨付費;而我們自己做的二次元遊戲,就是要做為愛買單。
那麼怎麼才能做到讓用戶「為愛買單」呢?
我們需要非常鮮明的角色設計,所以我們遊戲裡面考慮推出一個新角色是非常考究的;其
次,當時主流的遊戲,基本沒有人重視劇情。但是我們自己作為二次元用戶是非常重視劇
情的,要想為用戶創造一個美好的能讓他們沉浸的虛擬世界,沒有足夠豐富和完整的世界
觀是不夠的,所以我們崩壞系列從一開始就有輕小說、漫畫、音樂,這不是作為遊戲的一
部分,而是共同組成崩壞IP這個整體。
--------------------------------------------------------------
當初原神確實有為數值妥協(鍾離太弱衝塔事件)
接下來的甘雨和胡桃也很明顯在數值上遠強過常駐一個馬身
這遺毒一路到了稻妻中期才開始緩解
現在的角色數值才是米一直想做的吧?不是一個角色比一個強
而是另闢賽道
像須彌這樣把強度控制得這麼好的情況我是非常開心的
代表玩家可以真正的只去抽自己喜歡的角色就好
--
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手遊
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at 2023-02-23T05:45
at 2023-02-23T05:45
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at 2023-02-28T01:20
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at 2023-02-23T05:45
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at 2023-02-28T01:20
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at 2023-02-23T05:45
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at 2023-02-28T01:20
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at 2023-02-23T05:45
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at 2023-02-28T01:20
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at 2023-02-23T05:45
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at 2023-02-28T01:20
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at 2023-02-28T01:20
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at 2023-02-23T05:45
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