稜鏡計劃殃及微軟:Xbox One蒙上監視陰影 - XBOX

By Kyle
at 2013-06-16T20:42
at 2013-06-16T20:42
Table of Contents
注意!!以下內容並非實際情況
只是單純探討陵鏡計畫在商業上的實際應用而已
注意!!真的不是實際狀況,不喜勿看
其實今天以前我是不知道X1一定要連著K2才能啟動
如果一定要開K2,且不能關掉(就是攝影機一直在應用)
其實是有很龐大的商業利益的
除了哪天你可能被檢察官持搜索票按門鈴,翻箱倒櫃後跟你說:「對不起找錯人了。」
更重要的是,企業能夠獲得最直接且最真實的顧客資料
以往要獲得顧客資料,除了問卷以外就是訪談
但無論如何,受訪者都會有不想回答、或無法回答的事
像如果我要調查睡姿,直接問說:請問你過去一個禮拜的睡姿是什麼?
實在很難得到有效的樣本
但如果直接裝監視器就沒問題了
那如果直接利用K2來做,可以獲得哪些有價值得商業資料呢?
1)直接了解大部分玩家客廳的擺設
這除了微軟自己可以用來改良攝影機的鏡頭可測距離與範圍外
也能直接的獲取家具商所需的資訊,可以方便設計適合消費者的家具
2)玩家玩遊戲的姿勢(?
科學報告會用到的,不論是醫學還是心理學
3)實際上有多少人在電視前
雙人遊戲有兩個玩家在操作時,並不代表觀看的人數只有兩個
以無雙為例,每次朋友來都會玩,只有兩隻手把,但卻是四五人輪流玩
也是可以提供給開發商做為參考
4)玩家眼睛在看螢幕的哪裡
K2有沒有辦法辨別我不知道,如果可以的話
設計出玩家每次都會被嚇到的恐怖遊戲,也不是沒機會的
5)電視/電影的收視者的實際資訊
既然X1可以可以看電視看電影,那麼到底是誰在看也是很有價值的
6)以上的市場可能大家都嫌太少
那直接觀察玩家玩遊戲/看電視/看電影的時候吃些什麼、喝些什麼
市場就非常龐大了(零食、飲料市場)
當然,以上都是無稽之談,畢竟嚴重侵犯隱私權
但就像收視率的調查一樣,說不定可以對願意接受的玩家特別簽約來收集資訊
畢竟這將會是目前最直接、最有效也最真實的使用者市調方式
(便利商店會記錄購買者,卻無法分變他是不是使用者阿)
--
Tags:
XBOX
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