秘境4 vs. 最後生還者2 玩家數量比較 - PS
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By Andrew
at 2020-11-23T01:11
at 2020-11-23T01:11
Table of Contents
前幾天逛YouTube時看到有美國玩家提到,後來上 gamestat 去驗證,發現果然如他所說
,可能很多人會感到意外。
※目前不少人喜歡以統計「玩家數」的這個網站做為參考,該網站使用PSN的玩家帳戶資
料為基礎,宣稱有正負10%的統計差異,且「玩家數不等於銷售量」,往下看前請先理解
此前提。
Uncharted 4(秘境探險4,下簡稱UC4)和 The Last of Us Part II(最後生還者2,簡
稱TLOU2)都是頑皮狗開發、SONY獨佔、在PS4上推出的單線式劇情3A大作,全破時長比起
open world games 短得多。
兩者也都有很豐厚的前作粉絲與宣傳基礎,拿來做比較應該是滿適合的。
若觀察這兩片在發售後五個月的數字:
Uncharted 4 (2016/5/10發行)623萬
The Last of Us Part II(2020/6/19發行) 約720萬
(參考:PS3末期推出的最後生還者一代,前五個月玩家數為443萬)
發售五個月後,TLOU2以約一百萬的不小差距領先UC4的玩家數。
https://i.imgur.com/yviMIwp.jpg
雖然受到 leak 及網路 backlash 的影響,TLOU2的前五個月銷量仍然 outperform 他們
的另一個金字招牌大作秘境探險4,故而猜想,這結果恐怕仍不會距離 Sony 及頑皮狗的
估算範圍太遠。
從曲線來看,UC4的上升坡度確實較為穩定(並非發售前三天大爆量後相對趨緩):
UC4的發行首周累計約200萬玩家數
TLOU2發行首周累計玩家數約400萬
換句話說,近五個月來UC4玩家數追回100萬的差距,它玩家數上升的坡度是更陡/高一些
的。(當然,越高越好)
然而,如果再看一次上面圖表,也可以看到,對UC4現在四年半已經「破三千萬玩家數」
的成績來說,前一年內的曲線對增加玩家數而言並不是決定性的,後面幾年搭配主機販售
、年度季度打折、放到Plus會員限免,都是SONY第一方可以操作的手段。
除了以上的常規操作,放眼較遠的未來,TLOU2的玩家數增加的可能爆發點:
1. 多人連線的推出(UC4內建多人連線模式,非常有益於這種很快破關的遊戲遊玩壽命之
延長與玩家黏著度。而TLOU2的多人模式頑皮狗已經確認在做,但之後可能是獨立的遊戲
,仍待確認)
2. 最後生還者HBO影集面世(打破媒體壁障,巫師Netflix影集也使遊戲銷售再上層樓,
吸引到的是不同領域的觀眾,想像你家人或朋友那些平常不太注意主機遊戲的人群。這是
滿大的跨領域IP發展。)
3. PS5的升級或remaster(這有可能反而最近會看得到)
至於最近 The Game Awards 狂掃十個提名上了不少媒體又再次引起話題一事,個人認為
對累計玩家數增減影響不會太大。
從往例來看,TGA 的 Game of the Year 加冕與否,其實在長期玩家數累計或更實際的銷
量上,未必有那麼正相關。Sony 只是要賺「名氣跟新聞度」的話,提名十項的新聞效應
已經有了(米國歐洲不少英文媒體都有報導)。
當年 The Game Awards 2016,UC4其實 8 提 2 中而已,也沒有拿到TGA的年度遊戲獎 Ga
me of the Year,這還是不妨礙它迄今累計玩家數3300萬。
很明顯地,目前仍沒有任何遊戲獎項有電影業界的奧斯卡那般的票房影響力。
簡單說,以增加玩家數而言,各個大大小小的遊戲獎只是上市那年的事件,對往後數年的
玩家數成績不能說是決定主因。市面上很多遊戲都有 Game of the Year 版,因為全世界
有上百個遊戲獎存在著,並非只有TGA或BAFTA。
回過頭來看,事實是上市後這段時間TLOU2在美國並沒有出現數位版的大型折價活動,佔
銷量多數的數位版基本上都是 full price 在賣。
再進一步觀察UC4這四年半的曲線,會發現每年聖誕節前後都會拉一波,即將到來的11月
感恩節 black friday 也看到 TLOU2 終於開始 on sale 的訊息。
一切操作目前看來都很公式。
然而不公式的是,2007年開始的《秘境探險 Uncharted》系列捧紅了奈森德瑞克這位主角
,以他主打的遊戲迄今共4部,片片賣座,充份發揮了虛擬人物的商業價值;2013年同一
開發商作品《最後生還者 The Last of Us》的 Joel 同樣大受歡迎,並帶動遊戲界一波
「Daddy Games」的風潮,但製作方卻沒有比照秘境探險主角的做法,早早在第二部作品
中就讓他退位。
以商業角度來看,這不能不說是頗大的賭注。
對於 Sony 的老神在在,個人能想到的解釋,就如前面說的,一切可能都仍在他們的估算
範圍之內吧。
而至於未來究竟會如何,會不會出現其他變數或是變因?我們就得慢慢往下看了。
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