暗黑二製作人 Mark Kern 推特 - 暗黑破壞神

應該還沒有人發過
如果有翻譯不好的地方請跟我說，感謝:D

https://twitter.com/grummz/status/1059207004407754752?s=21


Mark Kern
@Grummz

Blizzard gamers are not smugly "entitled." Nor are they toxic, and they most
certainly are not made about a mobile version of Diablo because they hates
the wemyzn (the craziest blue-check theory I've seen so far).

暴雪玩家並不是自以為「有權力」，更不是一群惡毒的批評者，他們這麼做也不是因為
手機版的暗黑破壞神，而是因為他們討厭 wemyzn （我看過最瘋狂的blue-check理論）

（譯註：最後一個我不知道是啥）

Since I was producer on Diablo 2, a lot of people have been asking for my
Since I was producer on Diablo 2, a lot of people have been asking for my
thoughts on the whole "Diablo Immortal" fiasco. I hate to say it, but what
you are seeing is Blizzard not understanding gamers

因為我曾是D2的製作人，所以有很多人問我關於DI遭到大量負面評價的看法。我不想這樣
說，但你們現在看到的是暴雪不再了解玩家。

There is nothing wrong with having a mobile version of Diablo. In fact, I
would have wanted one as an option. But the way it was hinted at, and
presented, and the failure of Blizzard management to predict the backlash
caught me my surprise. Blizzard used to be really gamer driven

做一個手機版的暗黑破壞神是完全沒問題的。事實上，我也想過要這麼做。重點在於暴雪
暗示他的方式和發表的方式，以及暴雪管理層無法預測到這波反彈才讓我特別驚訝。暴雪
曾經是很懂得玩家在想什麼的一家公司。

Blizzard coyly played up the Diablo hype, which is a good move, but failed to
anticipate that their PC based audience was going to expect...well...a PC
based announcement. And that following all that hype up with a *different*
product is a huge bait-n-switch feeling moment

暴雪的暗示讓玩家對暗黑破壞神有很高的期待，這是一個好的舉動，但是未能符合他們 PC
玩家的期待...嗯...關於 PC 版的內容。這一切讓玩家認為這一個 *不同的* 遊戲的炒作

Blizzard has said now, that they are working on multiple Diablo projects.
They really should have dropped a teaser for their PC based project alongside
their mobile announcement if that's the case.

暴雪說了，他們有多個暗黑破壞神的計畫正在進行中。如果是這樣的話，他們應該要另外給
一些 PC 版的消息。

But what is really telling, is that this *surprised* them. They were
expecting backlash, but they didn't have a plan for it. They didn't predict
the wave. Any Diablo gamer could have simply TOLD you what would happen if
you asked.

這一切正說明他們 *嚇到了*。他們預測到也許有反彈聲浪，但沒有對應的計畫。他們錯估
了情勢。任何暗黑的玩家都可以跟你說到底會發生什麼事。

Blizzard never used to have to ask, because it was made up of hard core
gamers from top to bottom. We used to say we were our own harshest audience
for our games. I would have had a line of devs outside my door telling me
this was a bad move.


暴雪從沒有習慣過這樣的事情，因為他們曾是一群非常重度熱愛遊戲的玩家。我們曾說過
我們是一群對我們的遊戲有很高要求的玩家。如果這發生在過去，會有一大群開發人員在
我的門外告訴我這是錯誤的一步。

The fact that Blizzard was a) unprepared for this reaction and b) had no
plans to mitigate it even knowing some of it was coming, is a great
disappointment to me. It smacks of "Ya well, suck it down" (sorry J. Romero,
wasn't your fault).

暴雪事實上是 (a) 對社群反應毫無準備 (b) 即便知道會發生還是沒有準備 ，這讓我非常
失望。這就像是「好吧，全部吞下去吧」（抱歉，J. Romero，不是你的錯）。

This isn't a toxic gamer issue, it's not an entitlement issue. It's just bad
PR handling and ...a bad culture on the part of Blizzard I'm sad to say.
It's a culture that says "we know better" and fits right in with "you think
you don, but you don't."

這跟酸民無關，也不是跟玩家的自以為有權力改變什麼有關。這只是一個糟糕的公關處理
...一個不太好的暴雪文化。這是一個說著「我們知道的比你們想的好」並且適合「真香」
的文化。

Maybe you don't know better, anymore, Blizzard. Maybe you've really lost
Maybe you don't know better, anymore, Blizzard. Mabe you've really lost
touch with gamers and you are now in some billion dollar a year ivory tower.
That needs some reflection on your part. Because that's out big businesses
fail. Remember Nokia? Remember Blockbuster Video?

也許你想的已經沒那麼好了，暴雪。也許你早就和玩家失去了連結，你現在正在一個每年
耗費數十億美元的象牙塔閉門造車。你們需要一些反思。因為這是一個大企業的失敗。
記得Nokia？記得百視達？

Today's devs needs to talk to gamers all the time. Game dev has gotten so big
it's easy to lose touch. Many devs stop playing games as they start making
them professionally. You need to make an effort to connect and tear down the
corporate wall and get to know your audience.

現在開發團隊需要和玩家不斷溝通。遊戲的開發規模已經大到讓他們很容易就和玩家失去
連結。許多開發者在他們開始以做遊戲為生的時候放棄了繼續玩遊戲。你需要打破這個框
架， 了解你的玩家。

And I like how Blizzard isn't blaming their customers (yet), but say they are
"passionate." That's pretty good so far, but an apology an a PC reveal would
be better. They are busy with Blizzcon wind-down, but I hope to see a better
response after all this.


而且我很喜歡暴雪不去指責消費者的行為（也許是還沒），暴雪說玩家很有「熱情」。目
前來看是不錯的，但跟玩家道歉，並且釋出 PC 版的消息會更好。他們正忙著弄 Blizzcon
，我期待之後會看到他們更好的回應。

As for mainstream game journalists, they ARE blaming gamers, and so are a lot
of know-nothing devs in mobile and indie. To them I say: be prepared to lose
a lot of customers and money. Because it's never right to blame your
customers for your own PR blunders and learn nothing.

至於主流遊戲媒體，他們「正在」譴責玩家，很多不知情的手遊和獨立遊戲開發者也是。
對他們，我想說：準備失去大量的客戶和金錢。因為把你自己的公關錯誤推給消費者，並
不想從中學習，是絕對不對的。

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