微軟砸大錢宣傳 - XBOX

http://www.vg247.com/2010/08/24/reach-to-be-mss-biggest-marketing-spend-ever/

Microsoft’s has told Advertising Age it will go OTT with its Halo: Reach
marketing spend, promising it to be the biggest ever for one of its games.

微軟說這次的REACH將有前所未有的宣傳。


Global product manager Michael Stout didn’t give exact figures, but Halo 3’
s launch spend was $6.5 million back in September 2007.

不過並沒有明確指出宣傳有多龐大，前作HALO3 當時花了微軟6.5百萬(台幣208520000)。


Plans for the Bungie shooter’s advertising include 300 million Mountain
Dews, 30 million bags of Doritos, a UFC sponsorship, live action TV spots and
a robot in San Francisco.

Halo: Reach launches worldwide on September 14 for 360.
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下面有人回應說到

Microsoft are spending more then 4.2m on marketing this according to CVG,
thats probably more on marketing then Crackdown 2 cost to make.

CVG統計微軟已經花超過4.2百萬在宣傳上面，說不定這個宣傳費還比Crackdown 2的製作
費還高(酸?)。
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為什麼微軟敢花這個多錢在宣傳上了，也許因為最後一戰系列作已經累積3400萬套，

也就是大約一作都可以賣出1千萬套沒問題。

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