微軟E3發表會創下Twitch最高同時觀看人數 - XBOX

http://www.githyp.com/microsofts-xbox-e3-2018-media-briefing-was-the-highest-watched-live-stream-ever-on-twitch/

https://tinyurl.com/ycbkzzpb

June 15, 2018 by Paul Curtin @HypMan

With no new consoles announced this year, E3 2018 was all about the games.
And more gamers than any other year tuned in to Twitch for all the latest
breaking news and big announcements from the gaming industry.

Now, for the second year in a row, Microsoft’s live stream was the highest
viewed stream on Twitch.

微軟的發表會連續兩年成為 Twitch 觀看次數最高的直播。

But Microsoft’s Xbox E3 Briefing wasn’t just the most watched live event of
this year’s convention… it was also the highest concurrent viewer count of
any stream ever on Twitch, pulling in an impressive 1.7 million viewers at
its peak.

今年微軟 E3 發表會還是 Twitch 史上同時觀看人數最高的直播，最高達到 170 萬人。

Microsoft / Xbox — 170 萬人（去年 110 萬人)
Ubisoft — 160 萬人（去年 98.6 萬人)
Sony / PlayStation — 150萬人（去年 92.6 萬人)
Bethesda — 96.4 萬人（去年 23.3 萬人)
PC Gaming Show — 89.3 萬人（去年 55.2 萬人)
Nintendo / Switch — 67.9 萬人（去年 29.2 萬人)
EA (Electronic Arts) — 52.8 萬人（去年 67.6 萬人)

Compared to last year’s E3, Microsoft’s briefing saw an impressive increase
of 600k concurrent viewers on Twitch – which doubled the 818k viewers they
had back in 2016.

微軟的同時觀看人數和去年相比增加了 60 萬人；是前年的 81.8 萬人的兩倍。

Microsoft also took an interesting approach to E3 this year by heavily
promoting their own streaming platform, Mixer, over Twitch. Their briefing
made sure to never mention the word “Twitch” and they even replaced their
usual Xbox setup on the show floor with a Mixer booth. A move which is sure
to impact Twitch viewership in the years to come.

微軟今年強力推廣自家直播平台 Mixer，發表會上對 Twitch 隻字未提。發表會場的
配置用的也是 Mixer 的直播間。這肯定會影響來年的 Twitch 觀眾人數。

This year’s runner-up, was again Ubisoft. Despite growing backlash against
their games that haven’t been able to live up to their E3 trailers, Ubisoft
surprisingly was the second highest viewed briefing of E3 2018 — and even
managed to top Fortnite’s record-breaking Pro-Am with 1.6 million viewers.

收視第二名是 Ubisoft，儘管外界批評他們遊戲成品和 E3 預告不相符的聲浪越來越大。
Ubi 甚至以160萬人數超越 Fortnite Pro-Am 的紀錄。

Sony, Nintendo, Bethesda, and the PC Gaming Show also all saw more concurrent
viewers than last year on Twitch. There wasn’t much change in the line-up
besides TPCGS making the clever move of re-positioning itself right between
Ubisoft and Sony to keep viewers’ interest during the middle of the day.

索尼、任天堂、Bethesda、PC Gaming Show 同時觀看人數也有所提升。

Electronic Arts was the only big briefing to see a drop-off in viewers —
losing 148k viewers (-22%) when compared to 2017. EA’s decline in
viewership is especially concerning for the publisher, whose EA Play
broadcast was the highest viewed briefing on Twitch just two years ago with
910k concurrent viewers.

EA 是唯一收視率下滑的大型發表會，較去年人數減少 14.8 萬（22%）。EA 在前年的
同時觀看人數還是當年最高的 91 萬人。

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