台南寶可夢百萬人 學者:其他縣市複製很危 - PokemonGO

By Caitlin
at 2018-11-05T23:26
at 2018-11-05T23:26
Table of Contents
台南寶可夢5天百萬人 學者:其他縣市複製會很危險
[記者劉婉君/台南報導]台南寶可夢活動5天共吸引國內外100萬人次參與,保守估計帶
來超過15億元的商機,為台南市觀光旅遊局事前預估的5倍。國立台北藝術大學通識教育
中心助理教授李明璁也肯定,創下遊戲觀光的典範,不過也勸告其他縣市,直接複製會很
危險。
台南市觀旅局和寶可夢遊戲公司合作,寫下遊戲觀光推動城市行銷的新頁,觀旅局長王時
思分析成功的原因,首先是寶可夢遊戲本身的成功,還有就是整個城市都成為遊戲的場域
,以及市府各局處、民間跨業的配合,台南在地合作,提供場域完整的支援。
王時思表示,寶可夢AR實境遊戲準確地對應到主場及其他30個景點,玩家必須到其他景點
完成不同的任務,好口碑讓更多玩家聚集而來。而市府事前花了2年向遊戲公司爭取、溝
通活動內容細節,在活動開始之前,整個城市就已準備好了,包括6大電信業者,以及奇
美博物館和警察局、環保局、衛生局、交通局等市府團隊,才能創造這次流暢美好的實境
手遊活動體驗。
李明璁說,日本鳥取沙丘也曾和寶可夢合作,台南寶可夢的整個能量、人次及觀光客停留
的天數,都比過去類似案例更豐富也更成功,除了遊戲本身與現實環境互相交織在一起,
讓玩家走到戶外,且進行社交,非常適合遊戲觀光,加上事件行銷,擁有相當高的能量,
而台南豐霈的觀光能量也是重要的原因。
李明璁說,台南寶可夢在許多條件的支持下,創造遊戲觀光的新典範,這些條件不只是寶
可夢本身,也是台南市特有的條件,其他縣市如果想要直接複製將會很危險。來自全球各
地的玩家願意接受事件行銷的召喚,台南在地的觀光資源已經準備好了,還有其他包括場
所與宣傳等各方面到位的配合,才能發揮加乘的作用。
他以「黃色小鴨」為例,作者原本有自己的節奏在辦理,但當時全台刮起一陣旋風,許多
地方都有各式各樣的小鴨,一窩蜂的結果,最後的情況並不太好,認為其他縣市應該思考
的是活動背後的精神,如何跳脫既有的框架,將觀光加乘到各種可能,才是最重要的根本
。
http://news.ltn.com.tw/news/life/breakingnews/2603041
學者的說法頗有道理,台灣每個城市都不盡相同
考量交通 觀光 路線 景點等等,必須各個環節都能銜接上
才不會衍伸出一堆問題,不過還是很期待下次寶可夢在台灣其他城市掀起熱潮
--
[記者劉婉君/台南報導]台南寶可夢活動5天共吸引國內外100萬人次參與,保守估計帶
來超過15億元的商機,為台南市觀光旅遊局事前預估的5倍。國立台北藝術大學通識教育
中心助理教授李明璁也肯定,創下遊戲觀光的典範,不過也勸告其他縣市,直接複製會很
危險。
台南市觀旅局和寶可夢遊戲公司合作,寫下遊戲觀光推動城市行銷的新頁,觀旅局長王時
思分析成功的原因,首先是寶可夢遊戲本身的成功,還有就是整個城市都成為遊戲的場域
,以及市府各局處、民間跨業的配合,台南在地合作,提供場域完整的支援。
王時思表示,寶可夢AR實境遊戲準確地對應到主場及其他30個景點,玩家必須到其他景點
完成不同的任務,好口碑讓更多玩家聚集而來。而市府事前花了2年向遊戲公司爭取、溝
通活動內容細節,在活動開始之前,整個城市就已準備好了,包括6大電信業者,以及奇
美博物館和警察局、環保局、衛生局、交通局等市府團隊,才能創造這次流暢美好的實境
手遊活動體驗。
李明璁說,日本鳥取沙丘也曾和寶可夢合作,台南寶可夢的整個能量、人次及觀光客停留
的天數,都比過去類似案例更豐富也更成功,除了遊戲本身與現實環境互相交織在一起,
讓玩家走到戶外,且進行社交,非常適合遊戲觀光,加上事件行銷,擁有相當高的能量,
而台南豐霈的觀光能量也是重要的原因。
李明璁說,台南寶可夢在許多條件的支持下,創造遊戲觀光的新典範,這些條件不只是寶
可夢本身,也是台南市特有的條件,其他縣市如果想要直接複製將會很危險。來自全球各
地的玩家願意接受事件行銷的召喚,台南在地的觀光資源已經準備好了,還有其他包括場
所與宣傳等各方面到位的配合,才能發揮加乘的作用。
他以「黃色小鴨」為例,作者原本有自己的節奏在辦理,但當時全台刮起一陣旋風,許多
地方都有各式各樣的小鴨,一窩蜂的結果,最後的情況並不太好,認為其他縣市應該思考
的是活動背後的精神,如何跳脫既有的框架,將觀光加乘到各種可能,才是最重要的根本
。
http://news.ltn.com.tw/news/life/breakingnews/2603041
學者的說法頗有道理,台灣每個城市都不盡相同
考量交通 觀光 路線 景點等等,必須各個環節都能銜接上
才不會衍伸出一堆問題,不過還是很期待下次寶可夢在台灣其他城市掀起熱潮
--
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