WoD人數降至560萬 - WOW

簡單翻一下財報說明，翻的不好請見諒。


財報：
http://investor.activision.com/reports.cfm
2015 Q2 10-Q

第31頁


Blizzard’s net revenues increased for the three months ended June 30, 2015,
as compared to 2014, primarily due to higher revenues from Hearthstone:
Heroes of Warcraft and the release of its latest adventure, Blackrock
Mountain , revenues from Heroes of the Storm, which was released on June 2,
2015, and the release of Diablo III: Reaper of Souls in China, a free-to-play
version of the game with premium content and microtransactions available for
purchase. In addition to already having been released on PC, iPad, and
Android tablets in the prior year, Hearthstone: Heroes of Warcraft was
released on iPhone and Android smartphones in April 2015, which contributed
to the current period revenue increase. The increases were partially offset
by declines in revenue from the World of Warcraft franchise.

暴雪公司2015年度第2季淨收入相較於2014年增加，其主要是因爐石戰記：魔獸英雄傳帶
來更高收入及最新的冒險章節黑石山上市、暴雪英霸6/2上市後帶來的收入以及含商城制
F2P版暗黑破壞神3：奪魂者之鐮在中國上市。此外，去年已經在電腦、iPad和安卓平板電
腦上市的爐石戰記：魔獸英雄傳,在今年2015年4月也在iPhone及安卓智慧手機上市，對當
期的收入增加帶來貢獻。該收入增加的部份被魔獸世界下滑的收入抵消。

Blizzard’s net revenues decreased for the six months ended June 30, 2015, as
compared to 2014, primarily due to revenues included in the six months ended
June 30, 2014 from Diablo III: Reaper of Souls, which was released in March
2014, and lower revenues from World of Warcraft due to a smaller subscriber
base. The decreases were partially offset by revenues during the six months
ended June 30, 2015 from Hearthstone: Heroes of Warcraft, Heroes of the Storm
and the release of Diablo III: Reaper of Souls in China.

暴雪公司2015年度上半年淨收入相較於2014年上半年減少，其主要是去年3月暗黑破壞神3
：奪魂者之鐮的上市，和魔獸世界訂閱數縮小造成收入更少。該收入減少的部份被爐石戰
記：魔獸英雄傳、暴雪英霸及中國版暗黑破壞神3：奪魂者之鐮抵消。

At June 30, 2015, the global subscriber* base for World of Warcraft was
approximately 5.6 million subscribers, compared to approximately 7.1 million
subscribers at March 31, 2015, and approximately 6.8 million subscribers at
June 30, 2014. As we have seen following past expansion releases,
subscribership declined in the first half of 2015 following the release of
the latest expansion pack, Warlords of Draenor?, in the fourth quarter of
2014 . The subscriber decline was primarily attributable to the East, with
a smaller relative decrease in the West. In general, the average revenue per
subscriber is lower in the East than in the West (where the “East” includes
China, Taiwan, and South Korea, and the “West” includes North America,
Europe, Australia, and Latin America). Going forward, Blizzard expects to
continue delivering new game content in all regions that is intended to
further appeal to the gaming community, however there could be further
declines in the subscriber numbers. While World of Warcraft subscribers have
declined, Blizzard’s revenues were up for the three months, as Blizzard
further diversifies its business and portfolio of franchises. Revenues from
Hearthstone: Heroes of Warcraft, Heroes of the Storm, and Diablo III
contributed to growth in Blizzard revenues and overall gaming community size.

直到2015/6/30，魔獸世界全球訂閱數約計為560萬，相較於上季有710萬訂閱數，及去年
同期680萬訂閱數。就像我們在過去資料片中看到的，2014年第4季上市的最新資料片德拉
諾之霸，其訂閱數在2015年第1季下滑。訂閱人數下滑主要來自東方，及西方減少，但相
對較小。東方的每個訂閱者平均訂閱收益1較西方低（這裡東方是包含中國，台灣以及南韓
，而西方是指北美，歐洲，澳洲，以及拉丁美洲。）。未來暴雪公司預計會持續在各個地
區開發新的遊戲內容，來進一步來吸引遊戲社群，但這有可能會讓訂閱數更加下滑。雖然
魔獸世界訂閱數已經下滑，暴雪公司的收入在這三個月仍然是上昇的，因此暴雪公司在未
來會多樣化其業務和特許權組合。爐石戰記：魔獸英雄傳、暴雪英霸及暗黑破壞神3的收入
對暴雪公司的收入及整體遊戲社群規模成長有其貢獻。

所以下滑BZ自已是有底的?
EDIT1：改成平均訂閱收益，避免誤解
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