Ubisoft 表示未來不再以3A遊戲營收為重心 - PS

By Todd Johnson
at 2021-02-12T11:34
at 2021-02-12T11:34
Table of Contents
手遊比較好賺?Ubisoft 表示未來不再以 3A 等級遊戲作為營收重心
https://www.cool3c.com/article/159812
在說明2021財年第三季財報結果中,Ubisoft透露未來將不再採取以3A等級遊戲作品作為
公司主要營收來源的作法,預期藉由既有作品資產與更多免費遊戲吸引玩家遊玩,藉此創
造更大營收機會。
依照Ubisoft財務長Frederick Duguet表示,過去以來始終是透過每年推出3至4款3A等級
遊戲作品,但接下來將會採取全新商業模式爭取全新獲利機會,其中包含藉由既有作品資
產與更多免費遊戲吸引玩家遊玩。
不過,Ubisoft依然會維持打造3A等級遊戲作品,例如接下來在2021年4月至2022年3月的
2022財年內,Ubisoft依然至少會推出3款3A等級遊戲,但未來卻不會讓3A等級遊戲成為公
司主要營收重心。
以目前Ubisoft發展模式來看,主要還是透過《刺客教條》系列、《極地戰嚎》系列,以
及《湯姆克蘭西》系列小說改編作品等3A等級遊戲內容作為賣點,雖然本身也持續透過旗
下既有作品資產進行重製,例如《波斯王子:時之砂》,以及透過《瘋狂兔子》系列與任
天堂進行合作,另外也與騰訊合作手機遊戲創造額外獲利機會,但實際上卻只有公司整體
營收少部分比重,其中手機遊戲目前僅佔Ubisoft所有營收約9%比例。
而僅仰賴少數幾款3A等級遊戲支撐公司營收,不僅意味公司必須將大量成本投資在3A等級
遊戲研發、宣傳,同時也代表必須背負更大風險,例如過去在2019年宣布《看門狗:自由
軍團》等3A等級遊戲作品延後上市,便造成Ubisoft在格年初的財報營收表現大受影響,
而過去推出《湯姆克蘭西:全境封鎖 2》與《火線獵殺:絕境》時,也因為投入過多開發
成本,進而拖垮後續財報表現。
或許基於這樣的考量,使得Ubisoft決定將公司營收來源重心從3A等級遊戲作品分散,強
調未來依然會持續打造3A等級遊戲作品,但會設法讓更多發展模式增加營收可能性。
Ubisoft執行長Yves Guillemot強調過去累積的既有作品資產依然創造不少營收,例如發
行已經超過6年時間的《彩虹六號:圍攻》,至今依然吸引不少玩家,同時也成為電競賽
事使用遊戲之一,目前更累積多達7000萬名玩家遊玩,在2020年更累積1500萬名新玩家加
入。
另外,近年持續與雲端串流遊戲服務合作,並且與Netflix等業者合作以遊戲改編原創影
集內容,更成為Ubisoft全新營收來源。
心得:
希望UBI不要再把刺客的主要劇情推動放到手機上...之前朱諾線的重要結局
用漫畫演出已經讓我覺得有夠不尊重遊戲玩家了
--
Tags:
PS
All Comments

By Zenobia
at 2021-02-12T12:47
at 2021-02-12T12:47

By Sandy
at 2021-02-16T14:46
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at 2021-02-19T17:06
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By Joseph
at 2021-03-16T17:04
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By Hamiltion
at 2021-03-17T00:36
at 2021-03-17T00:36
折買不下去,手遊剛改版卻會一單下去……明明3A可以
玩兩個月,手遊1.2千買到的素材瞬間就花完了

By Ina
at 2021-03-19T21:07
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By Bethany
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By Ivy
at 2021-03-30T23:20
at 2021-03-30T23:20
一一樣呀…

By Callum
at 2021-04-03T09:29
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By Jessica
at 2021-04-05T08:49
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By Edith
at 2021-04-05T18:37
at 2021-04-05T18:37
又不是日本公司 ubi有什麼知名手遊可以撐營收嗎

By Quanna
at 2021-04-06T10:35
at 2021-04-06T10:35

By Doris
at 2021-04-06T12:08
at 2021-04-06T12:08
一些開發時間上市發售

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at 2021-04-08T05:40
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乎沒有了

By Susan
at 2021-04-12T10:56
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By Connor
at 2021-04-19T11:49
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By Yedda
at 2021-04-20T13:55
at 2021-04-20T13:55
了埃齊歐的披風課了兩千下去呢XD

By Jacky
at 2021-04-20T15:30
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By Anthony
at 2021-04-21T22:17
at 2021-04-21T22:17
想花錢趕上了,太神奇了

By Emily
at 2021-04-26T10:12
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By Rachel
at 2021-04-30T14:58
at 2021-04-30T14:58
不是每個都FGO, 能打出亞洲的用2支手都數的完

By Madame
at 2021-05-03T04:45
at 2021-05-03T04:45
再看一次內文只有寫不是只用3A當重心
而不是不用3A當重心 推文怎麼推的像不做3A了

By Victoria
at 2021-05-04T14:12
at 2021-05-04T14:12

By Daph Bay
at 2021-05-07T09:50
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賣商城幣就好

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at 2021-05-10T09:52
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By Zora
at 2021-05-14T15:11
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By Poppy
at 2021-05-18T02:10
at 2021-05-18T02:10
為什麼想要把經營方式從不是只重視3A改變成多方向
會被解讀成不做3A了 沒寫吧

By David
at 2021-05-20T06:10
at 2021-05-20T06:10

By Joseph
at 2021-05-21T01:45
at 2021-05-21T01:45

By Jake
at 2021-05-22T08:35
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at 2021-05-26T14:47
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By Agnes
at 2021-05-28T17:44
at 2021-05-28T17:44
人花大錢。

By George
at 2021-05-29T15:03
at 2021-05-29T15:03

By Odelette
at 2021-06-03T05:51
at 2021-06-03T05:51
高

By Annie
at 2021-06-05T06:21
at 2021-06-05T06:21
是要那些各領域專業人才直接打包走人嗎

By Vanessa
at 2021-06-10T01:47
at 2021-06-10T01:47

By Yuri
at 2021-06-12T23:02
at 2021-06-12T23:02
原本的3A遊戲一樣會做

By Brianna
at 2021-06-14T19:23
at 2021-06-14T19:23

By Eden
at 2021-06-16T03:59
at 2021-06-16T03:59
大革命的,還有一個是買斷的

By Rae
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at 2021-06-27T08:05
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By Belly
at 2021-07-01T20:27
at 2021-07-01T20:27

By Jack
at 2021-07-04T13:31
at 2021-07-04T13:31
3A還多了 大眾就是喜歡花錢玩遊戲啊 事實就是這樣

By Madame
at 2021-07-05T01:13
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By Ivy
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By Eartha
at 2021-07-10T03:53
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By Charlotte
at 2021-07-13T20:55
at 2021-07-13T20:55
就篇補完而不是主幹

By Anonymous
at 2021-07-18T00:50
at 2021-07-18T00:50
ubi一直都有被說年產量太高但又不精的問題也可以改善

By Donna
at 2021-07-21T00:01
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By Madame
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at 2021-08-09T19:06
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By Lydia
at 2021-08-12T13:34
at 2021-08-12T13:34
了,可能會把下一代火線獵殺直接做成PTW

By Rebecca
at 2021-08-17T08:27
at 2021-08-17T08:27
恭喜育碧找到財富密碼了喔

By Thomas
at 2021-08-19T15:48
at 2021-08-19T15:48

By Vanessa
at 2021-08-23T16:29
at 2021-08-23T16:29
不要只看日本台灣的, 轉蛋式的在歐美成功的不多

By Lydia
at 2021-08-27T11:07
at 2021-08-27T11:07

By Mia
at 2021-08-29T01:41
at 2021-08-29T01:41
做3A的本來就是苦行僧吧XD

By Quanna
at 2021-08-29T05:57
at 2021-08-29T05:57

By Carol
at 2021-08-31T05:59
at 2021-08-31T05:59
還有遊戲區別性問題UBI現在遊戲複製感非常重

By Valerie
at 2021-09-02T08:12
at 2021-09-02T08:12

By Jessica
at 2021-09-05T20:36
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By Bennie
at 2021-09-06T07:25
at 2021-09-06T07:25
跳水都比較划算

By Caroline
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By Caroline
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By Yedda
at 2021-09-11T18:08
at 2021-09-11T18:08

By Suhail Hany
at 2021-09-16T01:27
at 2021-09-16T01:27
賺一樣 純3A的市場侷限性比較高 重點成本也比較高 做

By Hedy
at 2021-09-19T01:57
at 2021-09-19T01:57

By Kristin
at 2021-09-23T17:21
at 2021-09-23T17:21
倒掉的手遊一堆 我是說他市場的天花板比較高 就這樣

By Ursula
at 2021-09-25T18:08
at 2021-09-25T18:08
再看看前100名 第1名和第10名營收差多少
ubi有沒有可能吃這塊吃到能撐起3A大作的坑

By Victoria
at 2021-09-27T15:45
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at 2021-09-29T04:47
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at 2021-10-14T17:07
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心

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at 2021-10-18T17:41
at 2021-10-18T17:41

By Poppy
at 2021-10-22T01:28
at 2021-10-22T01:28
但一款3A要作很久

By Faithe
at 2021-10-23T04:43
at 2021-10-23T04:43
2,3年都算是快的

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at 2021-10-24T04:08
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at 2021-10-28T09:20
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at 2021-10-29T12:37
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UBI自己應該也很清楚要賺錢一定要拿出什麼特別的

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at 2021-11-01T07:05
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By George
at 2021-11-07T15:57
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的魅力 但確實有點難避免願意支持的廠商越來越少

By Liam
at 2021-11-09T13:26
at 2021-11-09T13:26
看看去年有多少中小優質作品好不? 明明就是自己忽視掉的
講得好像沒人要出

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at 2021-11-13T23:01
at 2021-11-13T23:01
知道了 真的這麼好做 老卡早就發大財了 還跟你乖乖回來做

By Zenobia
at 2021-11-14T09:42
at 2021-11-14T09:42

By David
at 2021-11-15T17:31
at 2021-11-15T17:31
論手遊,也應該會向歐美市場的賣座手遊看齊而非日本的

By Lydia
at 2021-11-16T03:04
at 2021-11-16T03:04

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at 2021-11-16T14:36
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at 2021-11-23T04:33
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at 2021-11-26T17:56
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By Rachel
at 2021-11-29T18:26
at 2021-11-29T18:26
降價讓更多人購買遊戲進而花錢買遊戲內的付費道具

By Rosalind
at 2021-12-04T15:39
at 2021-12-04T15:39

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at 2021-12-06T00:38
at 2021-12-06T00:38

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at 2021-12-08T03:33
at 2021-12-08T03:33

By Jacky
at 2021-12-09T08:45
at 2021-12-09T08:45

By Connor
at 2021-12-12T06:06
at 2021-12-12T06:06

By Charlotte
at 2021-12-17T03:48
at 2021-12-17T03:48

By Jacob
at 2021-12-19T22:28
at 2021-12-19T22:28

By Todd Johnson
at 2021-12-20T00:50
at 2021-12-20T00:50
手遊真的賺

By Olga
at 2021-12-23T18:35
at 2021-12-23T18:35

By Mason
at 2021-12-28T18:14
at 2021-12-28T18:14
你公司年貨爆炸率也不低 去賺手遊吧

By Andy
at 2022-01-02T03:42
at 2022-01-02T03:42

By Edward Lewis
at 2022-01-05T14:28
at 2022-01-05T14:28

By Leila
at 2022-01-08T13:28
at 2022-01-08T13:28

By Leila
at 2022-01-09T18:57
at 2022-01-09T18:57
玩家遊玩時間,KPI才好看

By Aaliyah
at 2022-01-10T13:32
at 2022-01-10T13:32

By Edwina
at 2022-01-10T21:16
at 2022-01-10T21:16
而且都說是3A也有成本差別,老外老是花大錢把畫面做超好

By Quanna
at 2022-01-15T12:45
at 2022-01-15T12:45
又不是一定得燒錢才叫3A

By Kelly
at 2022-01-17T17:35
at 2022-01-17T17:35

By Lydia
at 2022-01-18T01:38
at 2022-01-18T01:38

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at 2022-01-22T16:28

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at 2022-01-23T20:55
at 2022-01-23T20:55

By Callum
at 2022-01-26T10:47
at 2022-01-26T10:47

By Donna
at 2022-01-27T21:40
at 2022-01-27T21:40
版,免費版的營運請參考EA,各種要素都課金扭蛋

By Jessica
at 2022-01-31T23:23
at 2022-01-31T23:23

By Frederica
at 2022-02-02T16:01
at 2022-02-02T16:01

By Damian
at 2022-02-07T05:52
at 2022-02-07T05:52
看門狗都做爛了... 現在剩far cry6能期待。

By Rae
at 2022-02-11T03:08
at 2022-02-11T03:08

By Caroline
at 2022-02-12T01:44
at 2022-02-12T01:44

By Harry
at 2022-02-16T05:50
at 2022-02-16T05:50
從成功的經驗走向錯誤就是....

By Aaliyah
at 2022-02-16T06:52
at 2022-02-16T06:52

By Franklin
at 2022-02-20T08:43
at 2022-02-20T08:43
變笑話

By Christine
at 2022-02-22T04:42
at 2022-02-22T04:42

By Rae
at 2022-02-22T23:44
at 2022-02-22T23:44

By Daniel
at 2022-02-26T07:38
at 2022-02-26T07:38
亞諾UR

By Doris
at 2022-02-27T01:05
at 2022-02-27T01:05

By Andrew
at 2022-02-27T07:49
at 2022-02-27T07:49

By Zora
at 2022-03-03T22:13
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By Xanthe
at 2022-03-07T11:36
at 2022-03-07T11:36

By Rachel
at 2022-03-11T01:40
at 2022-03-11T01:40
Cliff B.預言成真

By Elvira
at 2022-03-15T02:56
at 2022-03-15T02:56

By Elvira
at 2022-03-16T06:56
at 2022-03-16T06:56

By Michael
at 2022-03-17T15:56
at 2022-03-17T15:56

By Faithe
at 2022-03-19T19:22
at 2022-03-19T19:22

By Rae
at 2022-03-24T05:58
at 2022-03-24T05:58
什麼叫遠見(戰術後仰

By Dorothy
at 2022-03-24T18:48
at 2022-03-24T18:48

By Dorothy
at 2022-03-29T08:13
at 2022-03-29T08:13
ug都不修就知道 已經沒心思放在3A上了

By Necoo
at 2022-04-02T13:33
at 2022-04-02T13:33

By Tom
at 2022-04-07T06:33
at 2022-04-07T06:33

By Zanna
at 2022-04-11T18:15
at 2022-04-11T18:15

By Gilbert
at 2022-04-15T07:29
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By Audriana
at 2022-04-16T06:20
at 2022-04-16T06:20

By Catherine
at 2022-04-21T02:31
at 2022-04-21T02:31

By Joseph
at 2022-04-25T23:21
at 2022-04-25T23:21

By Odelette
at 2022-04-26T06:34
at 2022-04-26T06:34

By Zanna
at 2022-04-28T07:17
at 2022-04-28T07:17

By Liam
at 2022-05-01T16:28
at 2022-05-01T16:28

By Poppy
at 2022-05-05T01:11
at 2022-05-05T01:11

By Jacky
at 2022-05-05T12:46
at 2022-05-05T12:46
…求詳細!!!

By Charlotte
at 2022-05-07T23:07
at 2022-05-07T23:07

By Oliver
at 2022-05-12T16:32
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By Xanthe
at 2022-05-17T15:55
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By Hardy
at 2022-05-20T10:18
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By Emily
at 2022-05-24T08:22
at 2022-05-24T08:22

By Bethany
at 2022-05-27T10:42
at 2022-05-27T10:42
頭遊戲全靠同行襯托?

By Connor
at 2022-05-31T06:55
at 2022-05-31T06:55
老有3A夢

By Doris
at 2022-05-31T18:41
at 2022-05-31T18:41

By Connor
at 2022-06-01T16:28
at 2022-06-01T16:28

By Emily
at 2022-06-06T12:07
at 2022-06-06T12:07

By Lucy
at 2022-06-08T16:34
at 2022-06-08T16:34
你也抄一片吧

By Zenobia
at 2022-06-11T09:14
at 2022-06-11T09:14

By Olga
at 2022-06-11T14:58
at 2022-06-11T14:58

By Ula
at 2022-06-14T05:16
at 2022-06-14T05:16

By Frederic
at 2022-06-18T17:34
at 2022-06-18T17:34

By Zanna
at 2022-06-20T08:07
at 2022-06-20T08:07
同
我聽了也是笑笑

By Zora
at 2022-06-24T02:55
at 2022-06-24T02:55

By Carol
at 2022-06-26T11:33
at 2022-06-26T11:33

By Valerie
at 2022-06-30T01:18
at 2022-06-30T01:18

By David
at 2022-07-03T22:11
at 2022-07-03T22:11

By Selena
at 2022-07-07T06:03
at 2022-07-07T06:03

By Harry
at 2022-07-09T02:43
at 2022-07-09T02:43

By Kelly
at 2022-07-10T23:08
at 2022-07-10T23:08

By Carol
at 2022-07-12T09:56
at 2022-07-12T09:56
的手遊更不受喜愛吧XD

By Annie
at 2022-07-17T03:26
at 2022-07-17T03:26

By James
at 2022-07-18T01:26
at 2022-07-18T01:26

By Joe
at 2022-07-19T04:43
at 2022-07-19T04:43

By Damian
at 2022-07-23T07:31
at 2022-07-23T07:31

By Margaret
at 2022-07-25T01:13
at 2022-07-25T01:13

By Freda
at 2022-07-29T16:24
at 2022-07-29T16:24

By Damian
at 2022-08-01T03:04
at 2022-08-01T03:04

By Lydia
at 2022-08-05T00:59
at 2022-08-05T00:59

By Adele
at 2022-08-05T20:10
at 2022-08-05T20:10
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