SIE下架Cyberpunk 2077,並提供退款 - PS

By Ida
at 2020-12-18T10:56
at 2020-12-18T10:56
Table of Contents
下架其實是一波很厲害的操作
人類的天性,物以稀為貴
試想一下如果今天不下架,只接受退費,你退費起來會手軟嗎?反正隨時可以買回嘛
但要是今天下架了,你就會有一種這是絕版品的心情,要退費就會考慮再三
哪怕未來還要上架,但日期未定就是沒人說的準,一個月兩個月,半年一年?
實體片市場也會因為數位下架而稍微止血
本來應該跟TLOU2一樣嚴重崩盤滯銷,卻因為數位版下架而吸引到一些想嘗試的人
雖然有人會說有其他版本可以玩啊,但不可否認只有PS4打電動的純索粉絕不在少數
這一來一往除了可以減少虧損,還讓CDPR賺到一波“了不起,負責!” 的好名聲
至於下架後就無法持續發售的問題,目前評價炸成這樣了是還想持續賣出幾套
想辦法讓大家退不下去才是真的,只要少退的部分能夠抵消後續沒賣到的量都算賺
其實一直以來我都覺得CDPR是屬於很會譁眾取寵的廠商,很會抓住玩家心理
這次要不是實在炸太大,要下神壇沒那麼簡單,形象營造的實在太清流了
就像巫師3那什麼16個免費的DLC,一堆人佛佛佛的叫好
仔細看還真的很水啊,甚至NG+都能算進去....
--
人類的天性,物以稀為貴
試想一下如果今天不下架,只接受退費,你退費起來會手軟嗎?反正隨時可以買回嘛
但要是今天下架了,你就會有一種這是絕版品的心情,要退費就會考慮再三
哪怕未來還要上架,但日期未定就是沒人說的準,一個月兩個月,半年一年?
實體片市場也會因為數位下架而稍微止血
本來應該跟TLOU2一樣嚴重崩盤滯銷,卻因為數位版下架而吸引到一些想嘗試的人
雖然有人會說有其他版本可以玩啊,但不可否認只有PS4打電動的純索粉絕不在少數
這一來一往除了可以減少虧損,還讓CDPR賺到一波“了不起,負責!” 的好名聲
至於下架後就無法持續發售的問題,目前評價炸成這樣了是還想持續賣出幾套
想辦法讓大家退不下去才是真的,只要少退的部分能夠抵消後續沒賣到的量都算賺
其實一直以來我都覺得CDPR是屬於很會譁眾取寵的廠商,很會抓住玩家心理
這次要不是實在炸太大,要下神壇沒那麼簡單,形象營造的實在太清流了
就像巫師3那什麼16個免費的DLC,一堆人佛佛佛的叫好
仔細看還真的很水啊,甚至NG+都能算進去....
--
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