Nintendo Hires Yahoo Marketing Exec, Transplants Another - 任天堂

By Tristan Cohan
at 2007-10-25T17:27
at 2007-10-25T17:27
Table of Contents
Nintendo Hires Yahoo Marketing Exec, Transplants Another From Japan
http://blog.wired.com/games/2007/10/nintendo-hires-.html
Nintendo has announced the new executives who will fill the roles of outgoing
vice presidents Perrin Kaplan and George Harrison. Cammie Dunaway (right),
former chief marketing executive at Yahoo, will join the company as executive
vice president of sales and marketing.
Shigeyuki Takahashi, who joined Nintendo in 2006, will leave his position as
president of the company's sales and marketing research arm Nintendo Research
Inc. to join NOA with the title "executive vice president, special
assignment."
Takahashi will "conduct special research activities and provide perspective
to the sales and marketing department using his accumulated knowledge." He'll
report not to company president Reggie Fils-Aime but to chairman Tatsumi
Kimishima, himself a transplant from Kyoto.
With a title like "special assignment", it would seem as if Takahashi's
tenure at NOA is only on a temporary basis. It doesn't seem as if "providing
perspective" through "special research activities" is really filling the role
of a Perrin Kaplan. Perhaps NOA is still looking for a permanent marketing
exec to step in?
取代已經離職的 Perrin Kaplan 跟 George Harrison 的地位
--
He comes and goes like the wind,
swearing allegiance to no one.
Hidden behind his wintry gaze
lies a face known to none who lives...
--
http://blog.wired.com/games/2007/10/nintendo-hires-.html
Nintendo has announced the new executives who will fill the roles of outgoing
vice presidents Perrin Kaplan and George Harrison. Cammie Dunaway (right),
former chief marketing executive at Yahoo, will join the company as executive
vice president of sales and marketing.
Shigeyuki Takahashi, who joined Nintendo in 2006, will leave his position as
president of the company's sales and marketing research arm Nintendo Research
Inc. to join NOA with the title "executive vice president, special
assignment."
Takahashi will "conduct special research activities and provide perspective
to the sales and marketing department using his accumulated knowledge." He'll
report not to company president Reggie Fils-Aime but to chairman Tatsumi
Kimishima, himself a transplant from Kyoto.
With a title like "special assignment", it would seem as if Takahashi's
tenure at NOA is only on a temporary basis. It doesn't seem as if "providing
perspective" through "special research activities" is really filling the role
of a Perrin Kaplan. Perhaps NOA is still looking for a permanent marketing
exec to step in?
取代已經離職的 Perrin Kaplan 跟 George Harrison 的地位
--
He comes and goes like the wind,
swearing allegiance to no one.
Hidden behind his wintry gaze
lies a face known to none who lives...
--
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