George Harrison 漫談 GBA 現況 - 任天堂

http://biz.gamedaily.com/industry/feature/?id=16805

“This year in our marketing you really won’t see much push against Game Boy
itself, so it will kind of seek its own level. It’s hard to say in the
future if we will ever bring back the Game Boy trademark. It was a big risk
for us to actually pass on it and call the new product the Nintendo DS, but
it was part of Mr. Iwata’s philosophy that if we’re going to make a radical
difference and try to reach a new audience, then we have to change the name…
We had to make a break even though we had one of the greatest trademarks in
the history of the industry.”

一番談話聽起來感覺 GBA 是完全處於放牛吃草的階段了
爾後也不一定看得見 GBA 的後續機種
在 NDS 幾乎是獨走的現況下有這番談話是可以理解的
縱使聽起來有點感傷, GBA 也的確陪了大家很久一段時間

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