Fortune Magazine cover story: How Wii won - 任天堂

http://www.neogaf.com/forum/showthread.php?t=159995


重點：

－Wii真的很熱門, 全都賣光光, 甚至在美國任天堂本部的商店也是如此

－Ｗii手把造價便宜
　　Accelerometer: $2.50
　　Basic Memory Chip: $0.25
　　Audio Amplifier: $0.50
　　Data Converter: $0.50
　　Rumble Pack: $2.50
　　Bluetooth Chip: $2.00
　　Audio Translator: $2.00
　　Plastic Casing: Unknown
　　Wrist Strap: 　 Unkown

－每一台Ｗii利潤是 50 美金

－開發Ｗii遊戲成本是 5M, 而開發 PS3遊戲要 20M

－預備軟說任天堂是合作最好的主機商

－ＥＡ說老任是先鋒

－Ｗii的成功並沒有讓微軟高層覺得他們的路線是錯的 (Peter Moore說他的 Wii體驗
很不錯, 主機的價格跟老任端出來的菜也不錯, 不過微軟能提供老任不能給的)

－SCE 的 CEO 也對老任給予肯定但也指出 SONY 也有一個很有創意的手把, 科技是不
能走回頭路的而 Wii只是另一台 NGC

－SONY是從技師的觀點去看這個世界而老任則是跳脫這世界去尋找靈感
(像皮克敏是由宮本茂的後院生態產生的點子)


FUTURE
- Nintendo could stick with the current tech for a few years and then
introduce a Wii 2.0 with PS3 tech but cheap

- cut $50 of Wii price to compete with future price cuts for MS and Sony

- relationship between Mac/PC - iTune - iPod could be like Wii - DS

- needs more stock, did not expect Wii to be so popular....currently making
1M a month but want 1.5M - 2M but its difficult

QUOTES

We were losing to the TV remote. So we thought what kind of controller can we
create that wont make people afraid to touch it? - Miyamoto

We are not competing against Sony or Microsoft. We are battling the
indifference of people who have no interest in video games - Iwata

My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're
about makin' games" - you know who

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