Activision Blizzard 暴雪2015 Q4財報 - WOW

Activision Blizzard Q4 2015 Earnings


(註：從上次財報暴雪就說過不會再提魔獸的活躍玩家...慘OAO)


幾個重點


- 軍臨天下有望在今年夏天，繼傳奇影業6月發行的魔獸電影上映之後推出。

- 2015年暴雪的月活躍用戶數達到歷史最高。第四季度的月活躍用戶數比去年同期增長近
25%。

- 爐石戰記現在擁有超過4000萬的註冊玩家。

- 2015年11月12日，暴雪推出了爐石戰記的第三個冒險模式：探險者協會。它在上線頭6
週內的銷量比之前的冒險模式增加了20%。

- 星海爭霸：虛空之遺在發售的24小時之內售出了超過100萬份。

- 已經有超過800萬的玩家報名參加鬥陣特攻beta測試，比上次財報電話會議中提到的700
萬有所上升。

- 作為一個整體，動視暴雪的數位產品收入首次超過零售收入。



(原文)


● Legion is expected to launch this summer, following the June release of the
Warcraft film by Legendary Pictures.

● Blizzard reached an all-time high for Monthly Active Users in 2015. Fourth
quarter MAUs were up nearly 25% year-over-year.

● Hearthstone now has over 40 million registered players.

● On November 12, 2015 Blizzard launched The League of Explorers, the third a
dventure for Hearthstone, selling over 20% more units as of the first 6 weeks
after launch than the prior Adventure in the same time frame.

● Legacy of the Void sold over 1 million copies in the first 24 hours of laun
ch.

● More than 8 million players have signed up for Overwatch beta, up from 7 mi
llion as of last earnings call.

● Activision Blizzard as a whole had higher digital revenue than retail reven
ue for the first time.

http://i.imgur.com/M1VdmG0.jpg

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