3DS買氣低靡,任天堂虧慘了 - NDS

By Sierra Rose
at 2012-01-27T09:35
at 2012-01-27T09:35
Table of Contents
3DS買氣低靡,任天堂虧慘了
http://www.bnext.com.tw/focus/view/cid/103/id/21847
數位時代網站|撰文者:羅以琳編譯發表日期:2012/01/27
雖然任天堂(Nintendo)還沒有「Game Over」,但它持續為財務虧損所苦,且其財務表
現在短時間內似乎不會有起色。
受到任天堂3DS買氣不振,以及日元強勢、iPhone、iPad等蘋果產品大賣的影響,任天堂
財報指出,該公司至2011年12月31日止的9個月期間產生了重大虧損。於美國時間週三(1
月25日)公佈的財務數字顯示,任天堂在這9個月間的銷售額為5562億日元(72億美元)
,比2010年同期減少了將近32%,虧損淨額為484億日元(6億2500萬美元),懸殊的差距
相當驚人。任天堂2011年稍早曾將3DS遊戲機的價格由249美元大幅下調至169美元,希望
能刺激買氣,卻事與願違地反而嚴重打擊2011年收入。
儘管3DS的銷售表現如此淒慘,它卻仍是任天堂財報中表現最亮眼的產品,其他產品的表
現比它更慘不忍睹。在這9個月間,3DS遊戲機於全球市場售出了1140萬台;Wii遊戲機則
售出近900萬台,業績由2010年同期的1370萬台大幅下滑;而任天堂DS在2011年則只賣出
460萬台,遠遠遜色於2010年的1500萬台。
在面臨所有產品買氣皆下滑的情況下,任天堂現在已將希望放在預計將於今年稍晚登場的
下一代Wii遊戲主機「Wii U」。
來源:Mashable
--
http://www.bnext.com.tw/focus/view/cid/103/id/21847
數位時代網站|撰文者:羅以琳編譯發表日期:2012/01/27
雖然任天堂(Nintendo)還沒有「Game Over」,但它持續為財務虧損所苦,且其財務表
現在短時間內似乎不會有起色。
受到任天堂3DS買氣不振,以及日元強勢、iPhone、iPad等蘋果產品大賣的影響,任天堂
財報指出,該公司至2011年12月31日止的9個月期間產生了重大虧損。於美國時間週三(1
月25日)公佈的財務數字顯示,任天堂在這9個月間的銷售額為5562億日元(72億美元)
,比2010年同期減少了將近32%,虧損淨額為484億日元(6億2500萬美元),懸殊的差距
相當驚人。任天堂2011年稍早曾將3DS遊戲機的價格由249美元大幅下調至169美元,希望
能刺激買氣,卻事與願違地反而嚴重打擊2011年收入。
儘管3DS的銷售表現如此淒慘,它卻仍是任天堂財報中表現最亮眼的產品,其他產品的表
現比它更慘不忍睹。在這9個月間,3DS遊戲機於全球市場售出了1140萬台;Wii遊戲機則
售出近900萬台,業績由2010年同期的1370萬台大幅下滑;而任天堂DS在2011年則只賣出
460萬台,遠遠遜色於2010年的1500萬台。
在面臨所有產品買氣皆下滑的情況下,任天堂現在已將希望放在預計將於今年稍晚登場的
下一代Wii遊戲主機「Wii U」。
來源:Mashable
--
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