2020年電視廣告最多遊戲品牌 - PS

By Oscar
at 2021-01-11T14:41
at 2021-01-11T14:41
Table of Contents
https://i.imgur.com/XbR2QuK.png
依據iSpot.tv統計,2020年電視廣告最多遊戲品牌由PlayStation蟬聯,花費超過1.1億美元
,佔總比例的40.7%,投放主要集中在第四季。其中花費在「The Edge: Play Has No Limit
s.」最多,約有1410萬美元。
第二名為任天堂,佔總比例的28.6%。
第三名為Xbox,花費2540萬美元,佔總比例的9.4%,大部分在第四季投放。焦點集中在「A
New Life」,花了720萬美元來廣告《刺客教條:維京紀元》黃金版。
第四名為Square Enix,花費1220萬美元,佔了總比例的4.5%,大部分(約1080萬美元)都用
在「Time to Assemble」,以推銷《漫威復仇者聯盟》。
EA Sports佔了總比例的3.8%,花費1050萬美元,其中最多(有300萬美元)花在「A New Era
Feat. The Spokesplayer,」,以推銷《Madden NFL 21》。
https://venturebeat.com/2021/01/09/playstation-accounts-for-over-40-of-tv-ad-spe
nd-from-gaming-brands-in-2020/amp/
https://tinyurl.com/y3fndygt
--
依據iSpot.tv統計,2020年電視廣告最多遊戲品牌由PlayStation蟬聯,花費超過1.1億美元
,佔總比例的40.7%,投放主要集中在第四季。其中花費在「The Edge: Play Has No Limit
s.」最多,約有1410萬美元。
第二名為任天堂,佔總比例的28.6%。
第三名為Xbox,花費2540萬美元,佔總比例的9.4%,大部分在第四季投放。焦點集中在「A
New Life」,花了720萬美元來廣告《刺客教條:維京紀元》黃金版。
第四名為Square Enix,花費1220萬美元,佔了總比例的4.5%,大部分(約1080萬美元)都用
在「Time to Assemble」,以推銷《漫威復仇者聯盟》。
EA Sports佔了總比例的3.8%,花費1050萬美元,其中最多(有300萬美元)花在「A New Era
Feat. The Spokesplayer,」,以推銷《Madden NFL 21》。
https://venturebeat.com/2021/01/09/playstation-accounts-for-over-40-of-tv-ad-spe
nd-from-gaming-brands-in-2020/amp/
https://tinyurl.com/y3fndygt
--
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